P5- In this assignment I am going to interpret the findings from the research and I will present them
clearly in an appropriate format.
By conducting the market research for Lufthansa regarding their issue I gathered all the information
needed. The questionnaires had 15 respondents which gave a prompt feedback to the questions.
First Question: How often in a week are do you buy Coca-Cola products?
Sales
Occasionally
Always
Never
For Diet only
As we can see in the pie chart presented above, the biggest number of people represented are
the ones who are always buying the Diet Coke product. Most of these customers said that they
are drinking approximately 2L of drink per day, so 14L in a week. Some of them known that the
Diet drink is not really healthy but they couldn’t quit drinking it.
The next 20% of customers presented in the pie chart are the ones drinking Diet Coke
occasionally. They said that they only buying the drink for parties or special occasions such as
visiting friends, having guests, etc.
The next 20% of the customers are equally divided between customers who never tried Diet
Coke because they knew it is unhealthy and the other 10% of the customers which said that
they only using the drink for Diets as it doesn’t contain any sugar.
clearly in an appropriate format.
By conducting the market research for Lufthansa regarding their issue I gathered all the information
needed. The questionnaires had 15 respondents which gave a prompt feedback to the questions.
First Question: How often in a week are do you buy Coca-Cola products?
Sales
Occasionally
Always
Never
For Diet only
As we can see in the pie chart presented above, the biggest number of people represented are
the ones who are always buying the Diet Coke product. Most of these customers said that they
are drinking approximately 2L of drink per day, so 14L in a week. Some of them known that the
Diet drink is not really healthy but they couldn’t quit drinking it.
The next 20% of customers presented in the pie chart are the ones drinking Diet Coke
occasionally. They said that they only buying the drink for parties or special occasions such as
visiting friends, having guests, etc.
The next 20% of the customers are equally divided between customers who never tried Diet
Coke because they knew it is unhealthy and the other 10% of the customers which said that
they only using the drink for Diets as it doesn’t contain any sugar.
