Naam: Marleen van Doorn
Vak: Sport Festival Management (SFM)
Docente: Iris Vos
Vestiging: Tio Utrecht
Schooljaar: 2020/2021
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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, Inhoudsopgave
Hoofdstuk 1, Algemene informatie ................................................................................................................. 5
1.1 Omschrijving evenement .............................................................................................................................. 5
1.2 De naam .................................................................................................................................................. 5
1.3 Doelgroep analyse ........................................................................................................................................ 5
1.4 SWOT-Analyse .............................................................................................................................................. 6
1.5 Historisch perspectief ................................................................................................................................... 6
Hoofdstuk 2, Locatie....................................................................................................................................... 7
2.1 Ontwerp ....................................................................................................................................................... 7
2.1.1 Backstage gebied .................................................................................................................................. 7
2.1.2 Stage gebied ......................................................................................................................................... 7
2.1.3 Buitengebied ........................................................................................................................................ 7
2.2 Capaciteit ..................................................................................................................................................... 7
2.3 Ligging .......................................................................................................................................................... 8
2.3.1 Geluidsoverlast ..................................................................................................................................... 8
2.3.2 Dieren en planten ................................................................................................................................. 8
2.3.3 Afvalstoffen .......................................................................................................................................... 9
2.4 Locatiekeuze ................................................................................................................................................. 9
2.4.1 Openbaar Vervoer ................................................................................................................................ 9
2.4.2 Met de Auto ......................................................................................................................................... 9
2.4.3 Met de Fiets........................................................................................................................................ 10
2.4.4 Mobiliteitsanalyse .............................................................................................................................. 10
Hoofdstuk 3, locatie ..................................................................................................................................... 11
3.1 Locatie indeling .......................................................................................................................................... 11
3.2 Omgevingsanalyse ..................................................................................................................................... 11
3.3 Alternatieve locatie .................................................................................................................................... 12
Hoofdstuk 4, Geldstromen ........................................................................................................................... 13
4.1 Sponsoring.................................................................................................................................................. 13
4.1.1 Sponsor............................................................................................................................................... 13
4.1.2 Fondsen en Subsidies ......................................................................................................................... 14
4.1.3 Eigen Inkomsten ................................................................................................................................. 14
4.2 Ticketing/ Publieksinkomsten..................................................................................................................... 14
4.3 Uitgaven ..................................................................................................................................................... 14
Hoofdstuk 5, Marketing bevrijdingsfestival .................................................................................................. 16
5.1 Communicatie ............................................................................................................................................ 16
5.2 Promotieplan .............................................................................................................................................. 16
5.3 AIDA-Model ................................................................................................................................................ 17
5.3.1 Attention ............................................................................................................................................ 17
5.3.2 Interest ............................................................................................................................................... 17
5.3.3 Desire ................................................................................................................................................. 17
5.3.4 Action ................................................................................................................................................. 17
5.4 Concepting ................................................................................................................................................. 17
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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, 5.5 Programma LINE UP ................................................................................................................................... 18
5.6 Huisstijl en Merchandise ............................................................................................................................ 18
5.6.1 Huisstijl ............................................................................................................................................... 18
5.6.2 Merchandise ....................................................................................................................................... 18
Hoofdstuk 6, logistiek ................................................................................................................................... 19
6.1 Vergunning ................................................................................................................................................. 19
6.2 Bottlenecks/logistieke uitdaging ................................................................................................................ 19
6.3 Fencing ....................................................................................................................................................... 19
Hoofdstuk 7, Leveranciers ............................................................................................................................ 21
7.1 Catering ...................................................................................................................................................... 21
7.2 Techniek ..................................................................................................................................................... 21
7.2.1 Geluid ................................................................................................................................................. 21
7.2.2 Licht .................................................................................................................................................... 21
7.2.3 Wifi ..................................................................................................................................................... 22
7.2.4 Camera’s ............................................................................................................................................. 22
7.2.5 Special effects..................................................................................................................................... 22
7.2.6 Stroomplan ......................................................................................................................................... 22
7.3 Faciliteiten .................................................................................................................................................. 22
7.3.1 Services............................................................................................................................................... 22
7.3.2 EHBO .................................................................................................................................................. 22
Hoofdstuk 8, Veiligheid ................................................................................................................................ 23
8.1 Risicoprofiel ................................................................................................................................................ 23
8.1.1 Publieksprofiel .................................................................................................................................... 23
8.1.2 Ruimteprofiel ..................................................................................................................................... 23
8.1.3 Activiteitenprofiel............................................................................................................................... 24
8.2 Riskmanagement ....................................................................................................................................... 24
8.2.1 FMEA, risk ........................................................................................................................................... 24
8.3 Crowdcontrol .............................................................................................................................................. 26
8.4 Accreditatie ................................................................................................................................................ 26
Hoofdstuk 9, Personeel en vrijwilligers ......................................................................................................... 27
9.1 Soorten personeel ...................................................................................................................................... 27
9.1.1 Organisatie ......................................................................................................................................... 27
9.1.2 Freelancers ......................................................................................................................................... 27
9.2 Vrijwilligers ................................................................................................................................................. 28
9.2.1 Soorten vrijwilligers ............................................................................................................................ 28
9.1.1 Wat wordt er verwacht? En wat krijg je? ........................................................................................... 28
9.2.3 Het ruilmodel ..................................................................................................................................... 29
9.3 De 5 B’s....................................................................................................................................................... 29
Binnenhalen............................................................................................................................................... 29
Begeleiden ................................................................................................................................................. 29
Belonen ...................................................................................................................................................... 29
Behouden .................................................................................................................................................. 29
Beëindigen ................................................................................................................................................. 30
9.4 Regelgeving ................................................................................................................................................ 30
Hoofdstuk 10, Impact en aanbevelingen ....................................................................................................... 31
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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, 10.1 WESP-Methode ........................................................................................................................................ 31
1. Evaluatie economisch impact ............................................................................................................ 31
2. Prognose economische impact .......................................................................................................... 31
3. Bezoekersprofielen (aantallen) .......................................................................................................... 31
4. Beleving ............................................................................................................................................. 31
5. Tevredenheid ..................................................................................................................................... 31
6. Promotionele waarde ........................................................................................................................ 32
7. Participatie en cohesie....................................................................................................................... 32
8. Milieubelasting .................................................................................................................................. 32
9. Leefstijl en vitaliteit ........................................................................................................................... 32
10.2 Aanbevelingen.......................................................................................................................................... 32
1. Aanbeveling ....................................................................................................................................... 32
2. Aanbeveling ....................................................................................................................................... 32
3. Aanbeveling ....................................................................................................................................... 33
4. Aanbeveling ....................................................................................................................................... 33
5. Aanbeveling ....................................................................................................................................... 33
Bronnenlijst ................................................................................................................................................. 34
Bijlage 1: Sponsoring lijst ................................................................................................................................. 36
Bijlage 2: Vergunningaanvraag........................................................................................................................ 36
Bijlage 3: Vergunningscheck ............................................................................................................................ 37
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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Vak: Sport Festival Management (SFM)
Docente: Iris Vos
Vestiging: Tio Utrecht
Schooljaar: 2020/2021
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
1
, Inhoudsopgave
Hoofdstuk 1, Algemene informatie ................................................................................................................. 5
1.1 Omschrijving evenement .............................................................................................................................. 5
1.2 De naam .................................................................................................................................................. 5
1.3 Doelgroep analyse ........................................................................................................................................ 5
1.4 SWOT-Analyse .............................................................................................................................................. 6
1.5 Historisch perspectief ................................................................................................................................... 6
Hoofdstuk 2, Locatie....................................................................................................................................... 7
2.1 Ontwerp ....................................................................................................................................................... 7
2.1.1 Backstage gebied .................................................................................................................................. 7
2.1.2 Stage gebied ......................................................................................................................................... 7
2.1.3 Buitengebied ........................................................................................................................................ 7
2.2 Capaciteit ..................................................................................................................................................... 7
2.3 Ligging .......................................................................................................................................................... 8
2.3.1 Geluidsoverlast ..................................................................................................................................... 8
2.3.2 Dieren en planten ................................................................................................................................. 8
2.3.3 Afvalstoffen .......................................................................................................................................... 9
2.4 Locatiekeuze ................................................................................................................................................. 9
2.4.1 Openbaar Vervoer ................................................................................................................................ 9
2.4.2 Met de Auto ......................................................................................................................................... 9
2.4.3 Met de Fiets........................................................................................................................................ 10
2.4.4 Mobiliteitsanalyse .............................................................................................................................. 10
Hoofdstuk 3, locatie ..................................................................................................................................... 11
3.1 Locatie indeling .......................................................................................................................................... 11
3.2 Omgevingsanalyse ..................................................................................................................................... 11
3.3 Alternatieve locatie .................................................................................................................................... 12
Hoofdstuk 4, Geldstromen ........................................................................................................................... 13
4.1 Sponsoring.................................................................................................................................................. 13
4.1.1 Sponsor............................................................................................................................................... 13
4.1.2 Fondsen en Subsidies ......................................................................................................................... 14
4.1.3 Eigen Inkomsten ................................................................................................................................. 14
4.2 Ticketing/ Publieksinkomsten..................................................................................................................... 14
4.3 Uitgaven ..................................................................................................................................................... 14
Hoofdstuk 5, Marketing bevrijdingsfestival .................................................................................................. 16
5.1 Communicatie ............................................................................................................................................ 16
5.2 Promotieplan .............................................................................................................................................. 16
5.3 AIDA-Model ................................................................................................................................................ 17
5.3.1 Attention ............................................................................................................................................ 17
5.3.2 Interest ............................................................................................................................................... 17
5.3.3 Desire ................................................................................................................................................. 17
5.3.4 Action ................................................................................................................................................. 17
5.4 Concepting ................................................................................................................................................. 17
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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, 5.5 Programma LINE UP ................................................................................................................................... 18
5.6 Huisstijl en Merchandise ............................................................................................................................ 18
5.6.1 Huisstijl ............................................................................................................................................... 18
5.6.2 Merchandise ....................................................................................................................................... 18
Hoofdstuk 6, logistiek ................................................................................................................................... 19
6.1 Vergunning ................................................................................................................................................. 19
6.2 Bottlenecks/logistieke uitdaging ................................................................................................................ 19
6.3 Fencing ....................................................................................................................................................... 19
Hoofdstuk 7, Leveranciers ............................................................................................................................ 21
7.1 Catering ...................................................................................................................................................... 21
7.2 Techniek ..................................................................................................................................................... 21
7.2.1 Geluid ................................................................................................................................................. 21
7.2.2 Licht .................................................................................................................................................... 21
7.2.3 Wifi ..................................................................................................................................................... 22
7.2.4 Camera’s ............................................................................................................................................. 22
7.2.5 Special effects..................................................................................................................................... 22
7.2.6 Stroomplan ......................................................................................................................................... 22
7.3 Faciliteiten .................................................................................................................................................. 22
7.3.1 Services............................................................................................................................................... 22
7.3.2 EHBO .................................................................................................................................................. 22
Hoofdstuk 8, Veiligheid ................................................................................................................................ 23
8.1 Risicoprofiel ................................................................................................................................................ 23
8.1.1 Publieksprofiel .................................................................................................................................... 23
8.1.2 Ruimteprofiel ..................................................................................................................................... 23
8.1.3 Activiteitenprofiel............................................................................................................................... 24
8.2 Riskmanagement ....................................................................................................................................... 24
8.2.1 FMEA, risk ........................................................................................................................................... 24
8.3 Crowdcontrol .............................................................................................................................................. 26
8.4 Accreditatie ................................................................................................................................................ 26
Hoofdstuk 9, Personeel en vrijwilligers ......................................................................................................... 27
9.1 Soorten personeel ...................................................................................................................................... 27
9.1.1 Organisatie ......................................................................................................................................... 27
9.1.2 Freelancers ......................................................................................................................................... 27
9.2 Vrijwilligers ................................................................................................................................................. 28
9.2.1 Soorten vrijwilligers ............................................................................................................................ 28
9.1.1 Wat wordt er verwacht? En wat krijg je? ........................................................................................... 28
9.2.3 Het ruilmodel ..................................................................................................................................... 29
9.3 De 5 B’s....................................................................................................................................................... 29
Binnenhalen............................................................................................................................................... 29
Begeleiden ................................................................................................................................................. 29
Belonen ...................................................................................................................................................... 29
Behouden .................................................................................................................................................. 29
Beëindigen ................................................................................................................................................. 30
9.4 Regelgeving ................................................................................................................................................ 30
Hoofdstuk 10, Impact en aanbevelingen ....................................................................................................... 31
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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, 10.1 WESP-Methode ........................................................................................................................................ 31
1. Evaluatie economisch impact ............................................................................................................ 31
2. Prognose economische impact .......................................................................................................... 31
3. Bezoekersprofielen (aantallen) .......................................................................................................... 31
4. Beleving ............................................................................................................................................. 31
5. Tevredenheid ..................................................................................................................................... 31
6. Promotionele waarde ........................................................................................................................ 32
7. Participatie en cohesie....................................................................................................................... 32
8. Milieubelasting .................................................................................................................................. 32
9. Leefstijl en vitaliteit ........................................................................................................................... 32
10.2 Aanbevelingen.......................................................................................................................................... 32
1. Aanbeveling ....................................................................................................................................... 32
2. Aanbeveling ....................................................................................................................................... 32
3. Aanbeveling ....................................................................................................................................... 33
4. Aanbeveling ....................................................................................................................................... 33
5. Aanbeveling ....................................................................................................................................... 33
Bronnenlijst ................................................................................................................................................. 34
Bijlage 1: Sponsoring lijst ................................................................................................................................. 36
Bijlage 2: Vergunningaanvraag........................................................................................................................ 36
Bijlage 3: Vergunningscheck ............................................................................................................................ 37
Marleen van Doorn | SPORT- EN FESTIVAL MANAGEMENT
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