Digital media and culture
Thesis is the main claim or argument. It is in response of the main research question.
Whatever answers the main research question is the thesis.
,Inhoudsopgave
Week 1: Lecture - Kick-off & Identity ...............................................................................................................4
Identity............................................................................................................................................................ 4
Algorithms....................................................................................................................................................... 4
Public labour ................................................................................................................................................... 4
Week 1: The Social Dilemma ...........................................................................................................................5
Week 1: Literature - Zuboff .............................................................................................................................6
Week 2: Lecture – Representation & Power ....................................................................................................8
Power .............................................................................................................................................................. 8
Representation ............................................................................................................................................... 8
Interactive cultural industry............................................................................................................................ 9
Week 2: Cuties .............................................................................................................................................. 10
The Controversy Surrounding ‘Cuties’ .......................................................................................................... 10
The Plot Synopsis .......................................................................................................................................... 10
The Ending: Amy’s Reality Vs Her Dreamland............................................................................................... 11
Cuties: A Final Note....................................................................................................................................... 11
The Final Shot of Amy ‘Skipping’ ................................................................................................................... 12
Week 2: Literature - Beltrán .......................................................................................................................... 13
Meaning: ....................................................................................................................................................... 13
Words: .......................................................................................................................................................... 13
Week 3: Lecture – Capitalism & Neoliberalism .............................................................................................. 14
Capitalism ..................................................................................................................................................... 14
Three Crises .................................................................................................................................................. 14
Neoliberalism ................................................................................................................................................ 15
Week 3: Queer Eye + Dr. Phil......................................................................................................................... 16
Episode of Queer Eye .................................................................................................................................... 16
Dr. Phil .......................................................................................................................................................... 16
Week 3: Literature – Ouellette & Hay ............................................................................................................ 17
Lifestyle TV: Laurie Ouellette ........................................................................................................................ 17
Makeover television, governmentally and the good citizen: Laurie Ouellette and James Hay .................... 17
Week 4: Lecture – Online News & Politics ..................................................................................................... 18
Media work ................................................................................................................................................... 18
Journalism and power................................................................................................................................... 18
Strategic political communication ................................................................................................................ 18
Week 4: The Waldo Moment ........................................................................................................................ 19
Week 4: Literature – Van Dalen ..................................................................................................................... 20
Rethinking journalist politician relations in the age of populism: how outside of politicians delegitimize
mainstream journalists ................................................................................................................................. 20
Woorden .................................................................................................. Fout! Bladwijzer niet gedefinieerd.
,Week 5: Lecture – Branding & Influencers ..................................................................................................... 22
Brands ........................................................................................................................................................... 22
Celebrity branding ........................................................................................................................................ 22
Self branding ................................................................................................................................................. 22
Week 5: #FollowMe ...................................................................................................................................... 23
Week 5: Literature – Khamis, Ang & Welling ................................................................................................. 24
Week 6: Lecture – Fake News- Agnotology .................................................................................................... 25
Online accountability .................................................................................................................................... 25
Fake news ..................................................................................................................................................... 25
Agnotology .................................................................................................................................................... 25
Week 6: Behind the curve ............................................................................................................................. 26
Week 6: Literature - Salgado ......................................................................................................................... 27
Week 7: Summary ......................................................................................................................................... 28
Week 1: ......................................................................................................................................................... 28
Week 2: ......................................................................................................................................................... 28
Week 3: ......................................................................................................................................................... 28
Week 4: ......................................................................................................................................................... 29
Week 5: ......................................................................................................................................................... 29
Week 6: ......................................................................................................................................................... 29
Hard to understand: ...................................................................................................................................... 30
Words: .......................................................................................................................................................... 30
Example questions ........................................................................................................................................ 31
Question 1: ................................................................................................................................................... 31
, Week 1: Lecture - Kick-off & Identity
Identity
- Embedded within representations and meanings
- Social and constructed
- Relational and differential
- Never fixed, final, or accomplished – it is never done
Zelfs na je dood wordt het anders. Kijk maar als voorbeeld naar Michel Jackson
Identity is different from the self:
- The self is solely based on one’s own experiences, perceptions, and emotions
- Identity is always constructed in relation to the environment
- Trying to get a hold of people’s identity. We can’t really construct people’s emotions, but we
can get a good sense of people identity.
th
20 century = mass culture
21st century = Participation society Individualization
It is a cultural tradition to watch tv together. It is engrained in our society.
Through the internet people were able to take on any identity they wanted.
à Construct a different identity
à Perform a different identity
Algorithms
Algorithms are mathematical formulas that have been designed to predict our behavior and create
demands. Any social media platform uses algorithms
They analyze
- User-Generated Content (UGC), we consciously create this.
- User-Generated Data (UGD) tracked behavior how long your mouse is on a part.
Public labour
Refining the audience, Filtering the audience, integrate advertisements, Extend reach
Anytime you are using google you should get paid, because you make an algorithm. You are giving
data.
Watching: give attention to products; produces value
Being watched: production of content (UGC) and production of data (UGD)
Participation is a form of immaterial labour.
Thesis is the main claim or argument. It is in response of the main research question.
Whatever answers the main research question is the thesis.
,Inhoudsopgave
Week 1: Lecture - Kick-off & Identity ...............................................................................................................4
Identity............................................................................................................................................................ 4
Algorithms....................................................................................................................................................... 4
Public labour ................................................................................................................................................... 4
Week 1: The Social Dilemma ...........................................................................................................................5
Week 1: Literature - Zuboff .............................................................................................................................6
Week 2: Lecture – Representation & Power ....................................................................................................8
Power .............................................................................................................................................................. 8
Representation ............................................................................................................................................... 8
Interactive cultural industry............................................................................................................................ 9
Week 2: Cuties .............................................................................................................................................. 10
The Controversy Surrounding ‘Cuties’ .......................................................................................................... 10
The Plot Synopsis .......................................................................................................................................... 10
The Ending: Amy’s Reality Vs Her Dreamland............................................................................................... 11
Cuties: A Final Note....................................................................................................................................... 11
The Final Shot of Amy ‘Skipping’ ................................................................................................................... 12
Week 2: Literature - Beltrán .......................................................................................................................... 13
Meaning: ....................................................................................................................................................... 13
Words: .......................................................................................................................................................... 13
Week 3: Lecture – Capitalism & Neoliberalism .............................................................................................. 14
Capitalism ..................................................................................................................................................... 14
Three Crises .................................................................................................................................................. 14
Neoliberalism ................................................................................................................................................ 15
Week 3: Queer Eye + Dr. Phil......................................................................................................................... 16
Episode of Queer Eye .................................................................................................................................... 16
Dr. Phil .......................................................................................................................................................... 16
Week 3: Literature – Ouellette & Hay ............................................................................................................ 17
Lifestyle TV: Laurie Ouellette ........................................................................................................................ 17
Makeover television, governmentally and the good citizen: Laurie Ouellette and James Hay .................... 17
Week 4: Lecture – Online News & Politics ..................................................................................................... 18
Media work ................................................................................................................................................... 18
Journalism and power................................................................................................................................... 18
Strategic political communication ................................................................................................................ 18
Week 4: The Waldo Moment ........................................................................................................................ 19
Week 4: Literature – Van Dalen ..................................................................................................................... 20
Rethinking journalist politician relations in the age of populism: how outside of politicians delegitimize
mainstream journalists ................................................................................................................................. 20
Woorden .................................................................................................. Fout! Bladwijzer niet gedefinieerd.
,Week 5: Lecture – Branding & Influencers ..................................................................................................... 22
Brands ........................................................................................................................................................... 22
Celebrity branding ........................................................................................................................................ 22
Self branding ................................................................................................................................................. 22
Week 5: #FollowMe ...................................................................................................................................... 23
Week 5: Literature – Khamis, Ang & Welling ................................................................................................. 24
Week 6: Lecture – Fake News- Agnotology .................................................................................................... 25
Online accountability .................................................................................................................................... 25
Fake news ..................................................................................................................................................... 25
Agnotology .................................................................................................................................................... 25
Week 6: Behind the curve ............................................................................................................................. 26
Week 6: Literature - Salgado ......................................................................................................................... 27
Week 7: Summary ......................................................................................................................................... 28
Week 1: ......................................................................................................................................................... 28
Week 2: ......................................................................................................................................................... 28
Week 3: ......................................................................................................................................................... 28
Week 4: ......................................................................................................................................................... 29
Week 5: ......................................................................................................................................................... 29
Week 6: ......................................................................................................................................................... 29
Hard to understand: ...................................................................................................................................... 30
Words: .......................................................................................................................................................... 30
Example questions ........................................................................................................................................ 31
Question 1: ................................................................................................................................................... 31
, Week 1: Lecture - Kick-off & Identity
Identity
- Embedded within representations and meanings
- Social and constructed
- Relational and differential
- Never fixed, final, or accomplished – it is never done
Zelfs na je dood wordt het anders. Kijk maar als voorbeeld naar Michel Jackson
Identity is different from the self:
- The self is solely based on one’s own experiences, perceptions, and emotions
- Identity is always constructed in relation to the environment
- Trying to get a hold of people’s identity. We can’t really construct people’s emotions, but we
can get a good sense of people identity.
th
20 century = mass culture
21st century = Participation society Individualization
It is a cultural tradition to watch tv together. It is engrained in our society.
Through the internet people were able to take on any identity they wanted.
à Construct a different identity
à Perform a different identity
Algorithms
Algorithms are mathematical formulas that have been designed to predict our behavior and create
demands. Any social media platform uses algorithms
They analyze
- User-Generated Content (UGC), we consciously create this.
- User-Generated Data (UGD) tracked behavior how long your mouse is on a part.
Public labour
Refining the audience, Filtering the audience, integrate advertisements, Extend reach
Anytime you are using google you should get paid, because you make an algorithm. You are giving
data.
Watching: give attention to products; produces value
Being watched: production of content (UGC) and production of data (UGD)
Participation is a form of immaterial labour.
