LECTURE 13
Explain how commodity chain analysis can be understood as a strategy
to defetishize commodity.
By analysing the whole chain, including production and the people behind that
allow to uncover the complex social relationships that are omitted by
representing commodities and fetishizing them.
When we consume commodities, we consume relationships. We do not recognize
these normally. By defetishzing commodities through commodity chain analysis,
we do get able to see these relationships.
By drawing on Barndt, discuss gendered, classed, racialized effects of
global marketing.
1
LECTURE 13
, 2
LECTURE 13
Explain how commodity chain analysis can be understood as a strategy
to defetishize commodity.
By analysing the whole chain, including production and the people behind that
allow to uncover the complex social relationships that are omitted by
representing commodities and fetishizing them.
When we consume commodities, we consume relationships. We do not recognize
these normally. By defetishzing commodities through commodity chain analysis,
we do get able to see these relationships.
By drawing on Barndt, discuss gendered, classed, racialized effects of
global marketing.
1
LECTURE 13
, 2
LECTURE 13
