Strategy Design
Inhoudsopgave
Strategy Design ................................................................................................................................................... 1
1 Introduction ............................................................................................................................................... 3
1.1 Strategy ...................................................................................................................................................... 3
1.2 Strategic management ............................................................................................................................... 3
1.2.1 Integration ............................................................................................................................................. 3
1.2.2 Benefits .................................................................................................................................................. 3
1.2.3 Main questions ...................................................................................................................................... 4
2 Basic model of strategic management ........................................................................................................ 4
2.1 Model ......................................................................................................................................................... 4
2.1.1 Environmental scanning ........................................................................................................................ 4
2.1.2 Strategy formulation .............................................................................................................................. 5
2.1.3 Strategy implementation ..................................................................................................................... 10
2.1.4 Strategy evaluation .............................................................................................................................. 11
2.2 Summary .................................................................................................................................................. 18
3 Business modelling & the blue ocean strategy .......................................................................................... 19
3.1 Business modelling ................................................................................................................................... 19
3.1.1 The Osterwalder Basic Business Model ............................................................................................... 19
3.2 The blue ocean strategy ........................................................................................................................... 24
3.2.1 Blue ocean vs. Red ocean .................................................................................................................... 24
3.3 Summary .................................................................................................................................................. 33
4 Capitalism 2.0 ........................................................................................................................................... 34
4.1 Capitalism................................................................................................................................................. 34
4.1.1 Principle ............................................................................................................................................... 34
4.1.2 Change ................................................................................................................................................. 34
4.2 The end of the capitalist Era, and what comes next (article) ................................................................... 34
4.3 Consumers ................................................................................................................................................ 39
4.3.1 Customer relationship ......................................................................................................................... 39
4.4 Sustainability ............................................................................................................................................ 41
4.4.1 Introduction ......................................................................................................................................... 41
4.4.2 SDG’s (Sustainable Development Goals) ............................................................................................. 42
4.4.3 Flourishing business canvas ................................................................................................................. 42
4.5 Summary .................................................................................................................................................. 44
5 The day after tomorrow............................................................................................................................ 45
5.1 Introduction .............................................................................................................................................. 45
1
, 5.1.2 Survival................................................................................................................................................. 46
5.2 Radical technologies................................................................................................................................. 54
5.2.1 Industrial revolution ............................................................................................................................ 54
5.2.2 Crossover (belangrijk examen!) ........................................................................................................... 56
5.2.3 AI .......................................................................................................................................................... 59
5.2.4 IoT ........................................................................................................................................................ 60
5.2.5 Blockchains .......................................................................................................................................... 61
5.2.6 AR & VR ................................................................................................................................................ 62
5.2.7 Quantum Computing ........................................................................................................................... 63
5.2.8 3D printing ........................................................................................................................................... 63
5.2.9 Robotics ............................................................................................................................................... 63
5.2.10 Web 3.0 ........................................................................................................................................... 64
5.3 Summary .................................................................................................................................................. 64
6 Inspiration & Design thinking .................................................................................................................... 65
6.1 Inspiration ................................................................................................................................................ 65
6.1.1 Abundance ........................................................................................................................................... 65
6.1.2 Amygdala (examen!) ............................................................................................................................ 65
6.1.3 Singularity university ........................................................................................................................... 65
6.1.4 Church of WOW ................................................................................................................................... 66
6.2 Design thinking......................................................................................................................................... 66
6.2.1 Intro ..................................................................................................................................................... 66
6.2.2 The dimensions .................................................................................................................................... 66
6.3 Summary .................................................................................................................................................. 76
2
,1 Introduction
1.1 Strategy
A combination of the words:
• Stratos: “army”
• Agein: “to lead”
à het leiden van het leger, activiteiten
Greek language (6the century BC)
Strategy is a comprehensive action plan that identifies
• Long-term direction (lange termijn richting geven)
• Guides resource utilization (welke bronnen, welke hulpmiddelen moeten gebruikt worden)
To accomplish
• Organizational goals
• With sustainable competitive advantage
à sterk zijn in de markt van concurrenten is enorm belangrijk
1.2 Strategic management
Process of
• Formulating
• Implementing
• Evaluating
Cross functional decisions (strategies) to accomplish long-term goals and sustain competitive advantage
1.2.1 Integration
Strategic management achieves a firm’s success through integration
1.2.2 Benefits
• Clear sense of strategic vision of the firm (duidelijke, heldere visie)
• Sharper focus on what is strategically important (scherpe focus)
• Improved understanding of a rapidly changing environment
3
, 1.2.3 Main questions
Main questions to be asked:
• Where is the organization now?
• If no changes are made, where will the organization be in 1-2-5 years?
• If the answers are not acceptable, what specific actions should management undertake?
• What are risks and payoffs?
2 Basic model of strategic management
2.1 Model
2.1.1 Environmental scanning
= omgevingsscanning
Voorbeeld: “waarom kost een wit brood €3?”
Antwoord: de overheid bepaald de prijs (enkel van wit brood, niet van andere broodsoorten)
à culture: staan wij open voor innovatie of niet? In het ene bedrijf, ene cultuur wel maar de andere niet.
1. External
= opportunities & threats
• Analysis of trends: DESTEP+
4
Inhoudsopgave
Strategy Design ................................................................................................................................................... 1
1 Introduction ............................................................................................................................................... 3
1.1 Strategy ...................................................................................................................................................... 3
1.2 Strategic management ............................................................................................................................... 3
1.2.1 Integration ............................................................................................................................................. 3
1.2.2 Benefits .................................................................................................................................................. 3
1.2.3 Main questions ...................................................................................................................................... 4
2 Basic model of strategic management ........................................................................................................ 4
2.1 Model ......................................................................................................................................................... 4
2.1.1 Environmental scanning ........................................................................................................................ 4
2.1.2 Strategy formulation .............................................................................................................................. 5
2.1.3 Strategy implementation ..................................................................................................................... 10
2.1.4 Strategy evaluation .............................................................................................................................. 11
2.2 Summary .................................................................................................................................................. 18
3 Business modelling & the blue ocean strategy .......................................................................................... 19
3.1 Business modelling ................................................................................................................................... 19
3.1.1 The Osterwalder Basic Business Model ............................................................................................... 19
3.2 The blue ocean strategy ........................................................................................................................... 24
3.2.1 Blue ocean vs. Red ocean .................................................................................................................... 24
3.3 Summary .................................................................................................................................................. 33
4 Capitalism 2.0 ........................................................................................................................................... 34
4.1 Capitalism................................................................................................................................................. 34
4.1.1 Principle ............................................................................................................................................... 34
4.1.2 Change ................................................................................................................................................. 34
4.2 The end of the capitalist Era, and what comes next (article) ................................................................... 34
4.3 Consumers ................................................................................................................................................ 39
4.3.1 Customer relationship ......................................................................................................................... 39
4.4 Sustainability ............................................................................................................................................ 41
4.4.1 Introduction ......................................................................................................................................... 41
4.4.2 SDG’s (Sustainable Development Goals) ............................................................................................. 42
4.4.3 Flourishing business canvas ................................................................................................................. 42
4.5 Summary .................................................................................................................................................. 44
5 The day after tomorrow............................................................................................................................ 45
5.1 Introduction .............................................................................................................................................. 45
1
, 5.1.2 Survival................................................................................................................................................. 46
5.2 Radical technologies................................................................................................................................. 54
5.2.1 Industrial revolution ............................................................................................................................ 54
5.2.2 Crossover (belangrijk examen!) ........................................................................................................... 56
5.2.3 AI .......................................................................................................................................................... 59
5.2.4 IoT ........................................................................................................................................................ 60
5.2.5 Blockchains .......................................................................................................................................... 61
5.2.6 AR & VR ................................................................................................................................................ 62
5.2.7 Quantum Computing ........................................................................................................................... 63
5.2.8 3D printing ........................................................................................................................................... 63
5.2.9 Robotics ............................................................................................................................................... 63
5.2.10 Web 3.0 ........................................................................................................................................... 64
5.3 Summary .................................................................................................................................................. 64
6 Inspiration & Design thinking .................................................................................................................... 65
6.1 Inspiration ................................................................................................................................................ 65
6.1.1 Abundance ........................................................................................................................................... 65
6.1.2 Amygdala (examen!) ............................................................................................................................ 65
6.1.3 Singularity university ........................................................................................................................... 65
6.1.4 Church of WOW ................................................................................................................................... 66
6.2 Design thinking......................................................................................................................................... 66
6.2.1 Intro ..................................................................................................................................................... 66
6.2.2 The dimensions .................................................................................................................................... 66
6.3 Summary .................................................................................................................................................. 76
2
,1 Introduction
1.1 Strategy
A combination of the words:
• Stratos: “army”
• Agein: “to lead”
à het leiden van het leger, activiteiten
Greek language (6the century BC)
Strategy is a comprehensive action plan that identifies
• Long-term direction (lange termijn richting geven)
• Guides resource utilization (welke bronnen, welke hulpmiddelen moeten gebruikt worden)
To accomplish
• Organizational goals
• With sustainable competitive advantage
à sterk zijn in de markt van concurrenten is enorm belangrijk
1.2 Strategic management
Process of
• Formulating
• Implementing
• Evaluating
Cross functional decisions (strategies) to accomplish long-term goals and sustain competitive advantage
1.2.1 Integration
Strategic management achieves a firm’s success through integration
1.2.2 Benefits
• Clear sense of strategic vision of the firm (duidelijke, heldere visie)
• Sharper focus on what is strategically important (scherpe focus)
• Improved understanding of a rapidly changing environment
3
, 1.2.3 Main questions
Main questions to be asked:
• Where is the organization now?
• If no changes are made, where will the organization be in 1-2-5 years?
• If the answers are not acceptable, what specific actions should management undertake?
• What are risks and payoffs?
2 Basic model of strategic management
2.1 Model
2.1.1 Environmental scanning
= omgevingsscanning
Voorbeeld: “waarom kost een wit brood €3?”
Antwoord: de overheid bepaald de prijs (enkel van wit brood, niet van andere broodsoorten)
à culture: staan wij open voor innovatie of niet? In het ene bedrijf, ene cultuur wel maar de andere niet.
1. External
= opportunities & threats
• Analysis of trends: DESTEP+
4
