, INHOUD
1 Marketing ...............................................................................................................................................2
1.1 MDC-model ............................................................................................................................................ 2
1.2 BMC-Model ............................................................................................................................................ 2
2 Creatie ....................................................................................................................................................3
2.1 Iteratief werkproces ............................................................................................................................... 3
2.2 De drie concepten .................................................................................................................................. 5
2.3 Debriefing............................................................................................................................................... 7
3 Onderzoek ..............................................................................................................................................8
3.1 Doelgroepanalyse .................................................................................................................................. 8
3.1.1. De 6 W’s ......................................................................................................................................... 8
3.1.2. Mentality-model ............................................................................................................................ 9
3.2 Projectmanagement .............................................................................................................................. 9
3.3 Beheersaspecten .................................................................................................................................... 9
4 Managen en waardecreatie .................................................................................................................. 10
4.1 Testen ................................................................................................................................................... 10
4.2 Risicoanalyse ........................................................................................................................................ 11
4.3 Begroting ............................................................................................................................................. 12
4.4 Haalbaarheid ....................................................................................................................................... 12
Bibliografie .................................................................................................................................................. 13
1
1 Marketing ...............................................................................................................................................2
1.1 MDC-model ............................................................................................................................................ 2
1.2 BMC-Model ............................................................................................................................................ 2
2 Creatie ....................................................................................................................................................3
2.1 Iteratief werkproces ............................................................................................................................... 3
2.2 De drie concepten .................................................................................................................................. 5
2.3 Debriefing............................................................................................................................................... 7
3 Onderzoek ..............................................................................................................................................8
3.1 Doelgroepanalyse .................................................................................................................................. 8
3.1.1. De 6 W’s ......................................................................................................................................... 8
3.1.2. Mentality-model ............................................................................................................................ 9
3.2 Projectmanagement .............................................................................................................................. 9
3.3 Beheersaspecten .................................................................................................................................... 9
4 Managen en waardecreatie .................................................................................................................. 10
4.1 Testen ................................................................................................................................................... 10
4.2 Risicoanalyse ........................................................................................................................................ 11
4.3 Begroting ............................................................................................................................................. 12
4.4 Haalbaarheid ....................................................................................................................................... 12
Bibliografie .................................................................................................................................................. 13
1
