Destination Branding
, Definition
• A name, symbol, logo, word mark or other
graphic that both identifies and differentiates
the destination; furthermore, it conveys the
promise of a memorable travel experience that
is uniquely associated with the destination; it
also serves to consolidate and reinforce the
recollection of pleasurable memories of the
destination experience. (Ritchie and Ritchie (1998))
• To understand the definition lets look at few
Destinations and identifiers and differentiators
associated with them
– Malaysia- Truly Asia
– Incredible India
– Kerala-Gods Own Country
– Viva Las Vegas
, Definition
• A name, symbol, logo, word mark or other
graphic that both identifies and differentiates
the destination; furthermore, it conveys the
promise of a memorable travel experience that
is uniquely associated with the destination; it
also serves to consolidate and reinforce the
recollection of pleasurable memories of the
destination experience. (Ritchie and Ritchie (1998))
• To understand the definition lets look at few
Destinations and identifiers and differentiators
associated with them
– Malaysia- Truly Asia
– Incredible India
– Kerala-Gods Own Country
– Viva Las Vegas
