Marketing Plan of Vodafone
Table of Contents
INTRODUCTION
TASK1
1.1 Concept of marketing and their current and future trend
1.2 Different marketing process
1.3 Key responsibilities of the Marketing Manager in Vodafone
1.4 How roles of marketing manager influence the other department in the Vodafone
PART2
P3 and M3 Comparing the organization by applying marketing mix
P4 and M4 Marketing plan for Vodafone
Executive
Company Overview
Analysis of Marketing situations
Objectives Strategies
Segmentation, Targeting and Positioning
Budget
Conclusion
,INTRODUCTION
In recent times, the most important and tough tasks of business enterprises
are to increase financial profit and compete with their competitors. It can be possible
if organizations have a strong merchandising channel. Through marketing essentials
companies can introduce them as well as their products in the market place in an
effective manner. Generally includes the marketing plan of a firm, different
approaches of market research and how promotional activities of marketing will
affect the marketplace. In other words, merchandising is a process by which
managers of organizations create, promote and deliver their products & services to
their potential customers. Marketing is essential for not only goods but also for
individuals, enterprises, experiences, property, events, information, ideas and
different places. With the help of merchandising concepts, organizations can identify
various needs, demands and preferences of their customers. This project report is
based on multinational telecom company ''Vodafone'' which is situated in the United
Kingdom. It provides its services in many regions like Europe, Asia, Oceania and
Africa. Also, it has approx 111,556 employees. In this report various roles and
responsibilities of its marketing department have been explained to evaluate its
significance in other functions of organization. Along with this, the merchandising
plan of this company has been determined in detail.
TASK 1
1.1 Concept of marketing and their current and future trend,
Concept of marketing
Marketing is the management process which helps the organization to
produce and serve goods and services to the consumer in order to fulfill their
expectations. It is coordinated with four elements that are product, price, place and
promotion which includes:
Identification, selection and production of product,
identification and deciding the price,
selecting distributors that can help them to reach at customers and
, Development and execution of promotion strategy so that awareness can be
generated (Lynch, and et.al., 2012).
There are five concepts of marketing which help organizations to satisfy customer
needs and wants in different ways and each of them vary in their function. The
concepts were developed to deal with the different market situations such as
demand, supply, cost etc. As the market scenario changes, the concept have be
changing, these are as follows:
Illustration 1: Marketing concept
(Source: Concepts of Marketing, 2017)
Production concept: This is the oldest concept in marketing which states that
customers will prefer those products that are less expensive and hold a large
variety on the basis of color, shape, size, features etc. in this concept,
marketing managers try to achieve large production at low cost with the large
distribution. The marketers believe that the consumer will prefer those
products that are largely available and at low cost (LiPuma, and Doh, 2013).
This type of strategy will work in those countries where the customer is
interested in purchasing the product rather than its characteristics.
Product concept: In this strategy, producers produce those goods which
have innovative features, high quality and performance. In this concept,
managers concentrate on producing superior quality products as well as
Table of Contents
INTRODUCTION
TASK1
1.1 Concept of marketing and their current and future trend
1.2 Different marketing process
1.3 Key responsibilities of the Marketing Manager in Vodafone
1.4 How roles of marketing manager influence the other department in the Vodafone
PART2
P3 and M3 Comparing the organization by applying marketing mix
P4 and M4 Marketing plan for Vodafone
Executive
Company Overview
Analysis of Marketing situations
Objectives Strategies
Segmentation, Targeting and Positioning
Budget
Conclusion
,INTRODUCTION
In recent times, the most important and tough tasks of business enterprises
are to increase financial profit and compete with their competitors. It can be possible
if organizations have a strong merchandising channel. Through marketing essentials
companies can introduce them as well as their products in the market place in an
effective manner. Generally includes the marketing plan of a firm, different
approaches of market research and how promotional activities of marketing will
affect the marketplace. In other words, merchandising is a process by which
managers of organizations create, promote and deliver their products & services to
their potential customers. Marketing is essential for not only goods but also for
individuals, enterprises, experiences, property, events, information, ideas and
different places. With the help of merchandising concepts, organizations can identify
various needs, demands and preferences of their customers. This project report is
based on multinational telecom company ''Vodafone'' which is situated in the United
Kingdom. It provides its services in many regions like Europe, Asia, Oceania and
Africa. Also, it has approx 111,556 employees. In this report various roles and
responsibilities of its marketing department have been explained to evaluate its
significance in other functions of organization. Along with this, the merchandising
plan of this company has been determined in detail.
TASK 1
1.1 Concept of marketing and their current and future trend,
Concept of marketing
Marketing is the management process which helps the organization to
produce and serve goods and services to the consumer in order to fulfill their
expectations. It is coordinated with four elements that are product, price, place and
promotion which includes:
Identification, selection and production of product,
identification and deciding the price,
selecting distributors that can help them to reach at customers and
, Development and execution of promotion strategy so that awareness can be
generated (Lynch, and et.al., 2012).
There are five concepts of marketing which help organizations to satisfy customer
needs and wants in different ways and each of them vary in their function. The
concepts were developed to deal with the different market situations such as
demand, supply, cost etc. As the market scenario changes, the concept have be
changing, these are as follows:
Illustration 1: Marketing concept
(Source: Concepts of Marketing, 2017)
Production concept: This is the oldest concept in marketing which states that
customers will prefer those products that are less expensive and hold a large
variety on the basis of color, shape, size, features etc. in this concept,
marketing managers try to achieve large production at low cost with the large
distribution. The marketers believe that the consumer will prefer those
products that are largely available and at low cost (LiPuma, and Doh, 2013).
This type of strategy will work in those countries where the customer is
interested in purchasing the product rather than its characteristics.
Product concept: In this strategy, producers produce those goods which
have innovative features, high quality and performance. In this concept,
managers concentrate on producing superior quality products as well as
