D
1
, Gekozen zuil: Ondernemend
Casus: Nieuwe productlijn
Inhoudsopgave
Inleiding..................................................................................................................................................3
Aanleiding...........................................................................................................................................3
Probleemstelling.................................................................................................................................3
Doelstelling.........................................................................................................................................3
Methode.............................................................................................................................................3
Stap 1 PLAN............................................................................................................................................3
Analyse uitkomsten enquête...............................................................................................................3
SWOT-Analyse....................................................................................................................................5
Probleemdefinitie...............................................................................................................................5
Oorzaak- en gevolgenanalyse.............................................................................................................5
Stap 2 DO................................................................................................................................................6
Brainstorm..........................................................................................................................................6
Wie, wat, waar, waarom en hoe methode.........................................................................................6
SMART................................................................................................................................................6
Stap 3 CHECK..........................................................................................................................................7
Criteriamatrix.....................................................................................................................................7
Stap 4 ACT..............................................................................................................................................7
Literatuurlijst..........................................................................................................................................8
Bijlagen...................................................................................................................................................9
Uitkomsten gegevens enquête verwerkt in cirkel- en kolomdiagrammen..........................................9
PowerPoint Presentatie....................................................................................................................11
Uitwerking Excel...............................................................................................................................14
2
1
, Gekozen zuil: Ondernemend
Casus: Nieuwe productlijn
Inhoudsopgave
Inleiding..................................................................................................................................................3
Aanleiding...........................................................................................................................................3
Probleemstelling.................................................................................................................................3
Doelstelling.........................................................................................................................................3
Methode.............................................................................................................................................3
Stap 1 PLAN............................................................................................................................................3
Analyse uitkomsten enquête...............................................................................................................3
SWOT-Analyse....................................................................................................................................5
Probleemdefinitie...............................................................................................................................5
Oorzaak- en gevolgenanalyse.............................................................................................................5
Stap 2 DO................................................................................................................................................6
Brainstorm..........................................................................................................................................6
Wie, wat, waar, waarom en hoe methode.........................................................................................6
SMART................................................................................................................................................6
Stap 3 CHECK..........................................................................................................................................7
Criteriamatrix.....................................................................................................................................7
Stap 4 ACT..............................................................................................................................................7
Literatuurlijst..........................................................................................................................................8
Bijlagen...................................................................................................................................................9
Uitkomsten gegevens enquête verwerkt in cirkel- en kolomdiagrammen..........................................9
PowerPoint Presentatie....................................................................................................................11
Uitwerking Excel...............................................................................................................................14
2
