The development process
English for business
1. Market research
Market research = finding out what people really want
5 ways of carrying out market research
o Surveys
In-person surveys can show an example or sample of a new product
Telephone surveys (people don(t like to be called up)
Mail surveys have low response rates
Online surveys (there is no control over the pool or selection of people that
take part)
o Focus groups (a moderator uses specially prepared questions to ask a group)
o Personal interviews
o Observations
o Field trials (involve placing a new product in selected stores to test customer
response)
2. Development and launch
Note
Design defect = design fault = design flaw
Testing and trail(l)ing = both used to talk about people trying new products and services
Clinical trial
Vocabulary
Software developers have finished the beta version (first version) > release it on the internet
and ask users to try it out and to identify bugs or problems
Car designers use CAD/CAM (computer-assisted design/computer-assisted manufacturing) to
test the first versions or prototypes
Researchers in laboratories do testing or trialling in trials to show not only that they’re
effective, but also safe
On an industrial scale
Rollout = the process of making a product available
Product launch = the moment of truth when a product if officially made available for sale
Design effect or fault > may have to recall it
English for business
1. Market research
Market research = finding out what people really want
5 ways of carrying out market research
o Surveys
In-person surveys can show an example or sample of a new product
Telephone surveys (people don(t like to be called up)
Mail surveys have low response rates
Online surveys (there is no control over the pool or selection of people that
take part)
o Focus groups (a moderator uses specially prepared questions to ask a group)
o Personal interviews
o Observations
o Field trials (involve placing a new product in selected stores to test customer
response)
2. Development and launch
Note
Design defect = design fault = design flaw
Testing and trail(l)ing = both used to talk about people trying new products and services
Clinical trial
Vocabulary
Software developers have finished the beta version (first version) > release it on the internet
and ask users to try it out and to identify bugs or problems
Car designers use CAD/CAM (computer-assisted design/computer-assisted manufacturing) to
test the first versions or prototypes
Researchers in laboratories do testing or trialling in trials to show not only that they’re
effective, but also safe
On an industrial scale
Rollout = the process of making a product available
Product launch = the moment of truth when a product if officially made available for sale
Design effect or fault > may have to recall it
