Unit 36 - P2
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
Understand my customers
It is important that you understand your target customers. As I
am primarily selling men's clothes it is important that I
understand them. For example their spending habits what
reaches them, what makes them tick, what they truly need out
of your product.
Make a connection
A primary goal of new businesses is to understanding the
connections between the customer's lifestyle and spending
characteristics and why they choose one product over another.
By using this knowledge I can develop my products in order to
get a competitive advantage.
Raising awareness of the brand/ products.
Once you know and understand how to meet your customers’
needs you will need to use the right channels to communicate.
For example, using bus stops as you know a lot of youth are still
using public transport.
Other objectives include:
In store layout
Customer satisfaction
Customer profiling
Shopper behaviour and perceptions
Similar businesses in my area include:
Colours
Urban junction
G-star ‘men's wear’
House of Fraser
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
Understand my customers
It is important that you understand your target customers. As I
am primarily selling men's clothes it is important that I
understand them. For example their spending habits what
reaches them, what makes them tick, what they truly need out
of your product.
Make a connection
A primary goal of new businesses is to understanding the
connections between the customer's lifestyle and spending
characteristics and why they choose one product over another.
By using this knowledge I can develop my products in order to
get a competitive advantage.
Raising awareness of the brand/ products.
Once you know and understand how to meet your customers’
needs you will need to use the right channels to communicate.
For example, using bus stops as you know a lot of youth are still
using public transport.
Other objectives include:
In store layout
Customer satisfaction
Customer profiling
Shopper behaviour and perceptions
Similar businesses in my area include:
Colours
Urban junction
G-star ‘men's wear’
House of Fraser
