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SOLUTION - TLH302

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Scenario Deal is a friendly seaside town in Kent, with places of attractions such as castles, beautiful architectures, a pier and museums. Deal, a thriving town to live, work and visit have been recognised in the media as winner of the Daily Telegraphs high street of the year, Britain’s most beautiful seaside town, and a place to cycle by the sea, among others. However, given the impacts of the Covid-19 pandemic on tourism destinations, there is a need for a strategic plan to accelerate the recovery of Deal as a tourist destination. Therefore, your task is to: Part 1 A. Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with an example of a destination that has benefited from it. (Academic and other sources must be used) B. Evaluate the importance of collaborative planning in tourism and justify why this approach would be useful for Deal. Discuss the benefits of this approach for tourism recovery given the Covid-19 pandemic. Part 2 C. Compile a brief tourism strategy with a clear vision and objectives, for the next two years which will address the current issues and challenges that Deal is facing. D. Describe how your vision and objectives could be implemented and identify the key stakeholders that will be in charge of delivering those objectives. E. Evaluate how your strategy is going to benefit the residents and visitors socially and economically. This study source was downloaded by from CourseH on :13:43 GMT -06:00 This study resource was shared via CourseH 3 | P a g e You can use maps, images, diagrams, tables and other figures to help communicate what you want to say. Label all figures. The report must be 4,000 words (+/- 10%).

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22 augustus 2022
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2021/2022
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Dr nike adebayo
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TLH302 Assessment 2021

Please, keep in mind that this work has been submitted by other student. For writing services

with no plagiarism contact us at

, 1




Table of Contents

1. Introduction............................................................................................................................2

2. Discussion..............................................................................................................................2

2.1. Part 1................................................................................................................................2

3. Benefits of strategic planning for tourism in a coastal area...................................................2

4. Importance of collaborative planning in tourism...................................................................4

5. Tourism Strategy....................................................................................................................8

6. How the vision and objectives could be implemented...........................................................9

7. Benefits of the strategy on the visitors and residents...........................................................11

8. Conclusion............................................................................................................................12

9. References:...........................................................................................................................13

, 2




1. Introduction

It has been determined that the outbreak of Covid-19 has had a detrimental influence

on the tourist industry. Individuals are apprehensive about leaving their homes and travelling

to new places, and as a result, they are unlikely to travel to a foreign country. Additionally, it

has an influence on the operations of firms that are involved with the tourism industry, as

previously stated (Riadil 2020). This research will go into further depth on studying the case

of Deal, a seaside town in Kent with a number of popular tourist attractions, as an example.

An emergency strategy plan to aid Deal in recovering from its current status as a tourist

destination is necessary as a result of the aftermath of Covid-19 (Foo et al. 2020). The

following report will be divided into two pieces in order to reflect these changes. We'll start

with a look at some of the most significant benefits of strategic planning for tourism in

coastal regions, followed by a discussion of the value of collaborative planning in this

subject. a succinct tourist plan, as well as information on how the vision and objectives can

be achieved, as well as information on how the recommended approach may benefit both the

people who live in the region and those who visit them, both socially and economically, in

the second section.

2. Discussion

2.1. Part 1

3. Benefits of strategic planning for tourism in a coastal area

The term "strategic planning" refers to the process of determining and documenting

business objectives and policies (Rentes et al. 2019). Strategic planning is essential in the

tourist industry, especially during these challenging economic times. The development of a

strategic management plan is a critical step in assuring the long-term success of a destination
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