Unit 33: The Impact of Communications Technology in
Business
P5: explain the competitive pressures on selected, contrasting business
organizations to develop their use of e-business.
M2: explain how two selected, contrasting business organizations have
responded to competitive pressures to develop their use of e-business.
Introduction
This assignment focuses on the competitive pressures that Marks &
Spencer and Curry’s PC World faced and how they have handled these
pressures to become successful businesses in the market.
Competitive Pressures
These are the challenges a business faces due to having competitors.
There are many pressures a business trading online can face. These may
include: product, price, promotion, process, people and place & physical
evidence.
1. Product
This refers to the item being sold online whether a product or service.
Competitive pressures can arise in this area for other businesses could
have a wide range of the same product that Marks & Spencer or Curry’s
PC World is selling. Product range could be different sizes,
colours/flavours, personalization, features, benefits or brand. For
example; Curry’s PC World can be selling laptops, televisions, etc. in one
brand such as Samsung while Argos can be selling a wide range of
brands such as Apple, Sony, Lenovo and Samsung as well, therefore,
customers will shop at Argos instead because they have a variety of
options to choose from.
Solution: The solution to this problem is for businesses is by
incorporating other brands of products along with different sizes and
colours. This will help the business have a competitive advantage
Business
P5: explain the competitive pressures on selected, contrasting business
organizations to develop their use of e-business.
M2: explain how two selected, contrasting business organizations have
responded to competitive pressures to develop their use of e-business.
Introduction
This assignment focuses on the competitive pressures that Marks &
Spencer and Curry’s PC World faced and how they have handled these
pressures to become successful businesses in the market.
Competitive Pressures
These are the challenges a business faces due to having competitors.
There are many pressures a business trading online can face. These may
include: product, price, promotion, process, people and place & physical
evidence.
1. Product
This refers to the item being sold online whether a product or service.
Competitive pressures can arise in this area for other businesses could
have a wide range of the same product that Marks & Spencer or Curry’s
PC World is selling. Product range could be different sizes,
colours/flavours, personalization, features, benefits or brand. For
example; Curry’s PC World can be selling laptops, televisions, etc. in one
brand such as Samsung while Argos can be selling a wide range of
brands such as Apple, Sony, Lenovo and Samsung as well, therefore,
customers will shop at Argos instead because they have a variety of
options to choose from.
Solution: The solution to this problem is for businesses is by
incorporating other brands of products along with different sizes and
colours. This will help the business have a competitive advantage
