CONTEXT
COMPONENT 1 – SECTION B
, PRODUCT CONTEXT
Key Facts Success: Recent Disney releases- Moana
- Highest opening
• Produced by Marvel Studios, a weekend in the USA
subsidiary of Disney - $1billion worldwide –
• Directed by Ryan Coogler 48% in non-US
• Cost $200 million before countries
marketing
• $150 million on publicity - ‘Best Picture’ Academy
• 17th film in the ‘Marvel cinematic Award
universe’ - Nominated for
• Released in February 2018 costume, production
design and original
soundtrack