College aantekeningen
Lecture notes Consumer Behaviour Unit 6: The Self, Mind, Gender and Body (5BUS)
- Vak
- Instelling
- Boek
Unit Objectives 1. Self-concept strongly influences consumer behaviour and why. 2. Products often play a pivotal role in defining self-concept. 3. There are various self-concept theories. 4. The way we think about our bodies is a key component of self-esteem.
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