OE106 Research skills for Marketeers
18-04-2022
Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies
,OE106: Research skills for Marketeers
Hogeschool Inholland Rotterdam
OE106 Research skills for Marketeers
Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies
,OE106: Research skills for Marketeers
Foreword
This paper is commissioned by Hogeschool Inholland Rotterdam, for the course research skills for
marketeers. For this the student has started working with the program SPSS. I learned a lot while
making the assignments and performing the anlysis. The instructive lectures of Mr. Maks also helped
me a lot, so I would like to thank him for that.
I wish you much reading pleasure.
Dario Mulder
Rotterdam, 18th april 2022
, Table of contents
Foreword................................................................................................................................................3
Introduction............................................................................................................................................5
A: Exploring the data..............................................................................................................................6
B: Logistic regression............................................................................................................................12
C: Linear regression..............................................................................................................................22
D: Hierarchical cluster analysis.............................................................................................................25
Summarize........................................................................................................................................31
18-04-2022
Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies
,OE106: Research skills for Marketeers
Hogeschool Inholland Rotterdam
OE106 Research skills for Marketeers
Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies
,OE106: Research skills for Marketeers
Foreword
This paper is commissioned by Hogeschool Inholland Rotterdam, for the course research skills for
marketeers. For this the student has started working with the program SPSS. I learned a lot while
making the assignments and performing the anlysis. The instructive lectures of Mr. Maks also helped
me a lot, so I would like to thank him for that.
I wish you much reading pleasure.
Dario Mulder
Rotterdam, 18th april 2022
, Table of contents
Foreword................................................................................................................................................3
Introduction............................................................................................................................................5
A: Exploring the data..............................................................................................................................6
B: Logistic regression............................................................................................................................12
C: Linear regression..............................................................................................................................22
D: Hierarchical cluster analysis.............................................................................................................25
Summarize........................................................................................................................................31
