ISSR: CHAPTER 13 – QUALITATIVE DATA ANALYSIS
Qualitative analysis = the nonnumerical examination and interpretation of observations, for the
purpose of discovering underlying meanings and patterns of relationships. This approach is most
typical of field research and historical research.
LINKING THEORY AND ANALYSIS
Discovering patterns
Cross-case analysis = an analysis that involves an examination of more than one case, either a
variable-oriented or case-oriented analysis.
→ variable-oriented analysis = an analysis that describes and/or explains a particular
variable.
→ case-oriented analysis = an analysis that aims to understand a particular case or several
cases by looking closely at the details of each.
Grounded theory method
Grounded Theory Method (GTM) = an inductive approach to research introduced by Barney Glaser
and Anselm Strauss in which theories are generated solely from an examination of data rather than
being derived deductively.
→ constant comparative method = a component of the Grounded Theory Method in which
observations are compared with one another and with the evolving inductive theory.
Semiotics
Semiotics = the study of signs and the meanings associated with them. This is commonly associated
with content analysis.
Conversation analysis
Conversation analysis (CA) = a meticulous analysis of the details of conversation, based on a
complete transcript that includes pauses, “hems” and also “haws”.
QUALITATIVE DATA PROCESSING
Coding
Coding = classifying or categorizing individual pieces of data.
→ important in analysis of qualitative data, because you’ll eventually possess a growing mass of data,
most typically in the form of textual materials, and this allows you to retrieve materials you may later
be interested in.
1. Coding units: identifying a standardized unit of analysis prior to coding.
2. Coding as a physical act.
3. Creating codes: - open coding = the initial classification and labeling of concepts in
qualitative data analysis; codes are suggested by the researchers’
examination and questioning of the data.
- axial coding = a reanalysis of the results of open coding in
Grounded Theory Method, aimed at identifying the important, general
concepts.
- selective coding = in Grounded Theory Method, this analysis build
on the results of open coding to identify the central concept that
organizes the other concepts that have been identified in a body of
textual materials.
Memoing
Qualitative analysis = the nonnumerical examination and interpretation of observations, for the
purpose of discovering underlying meanings and patterns of relationships. This approach is most
typical of field research and historical research.
LINKING THEORY AND ANALYSIS
Discovering patterns
Cross-case analysis = an analysis that involves an examination of more than one case, either a
variable-oriented or case-oriented analysis.
→ variable-oriented analysis = an analysis that describes and/or explains a particular
variable.
→ case-oriented analysis = an analysis that aims to understand a particular case or several
cases by looking closely at the details of each.
Grounded theory method
Grounded Theory Method (GTM) = an inductive approach to research introduced by Barney Glaser
and Anselm Strauss in which theories are generated solely from an examination of data rather than
being derived deductively.
→ constant comparative method = a component of the Grounded Theory Method in which
observations are compared with one another and with the evolving inductive theory.
Semiotics
Semiotics = the study of signs and the meanings associated with them. This is commonly associated
with content analysis.
Conversation analysis
Conversation analysis (CA) = a meticulous analysis of the details of conversation, based on a
complete transcript that includes pauses, “hems” and also “haws”.
QUALITATIVE DATA PROCESSING
Coding
Coding = classifying or categorizing individual pieces of data.
→ important in analysis of qualitative data, because you’ll eventually possess a growing mass of data,
most typically in the form of textual materials, and this allows you to retrieve materials you may later
be interested in.
1. Coding units: identifying a standardized unit of analysis prior to coding.
2. Coding as a physical act.
3. Creating codes: - open coding = the initial classification and labeling of concepts in
qualitative data analysis; codes are suggested by the researchers’
examination and questioning of the data.
- axial coding = a reanalysis of the results of open coding in
Grounded Theory Method, aimed at identifying the important, general
concepts.
- selective coding = in Grounded Theory Method, this analysis build
on the results of open coding to identify the central concept that
organizes the other concepts that have been identified in a body of
textual materials.
Memoing
