Mark Scheme (Results)
November 2021
Pearson Edexcel GCE
In Business (9BS0)
Paper 1: Marketing, people and global businesses
,Edexcel and BTEC Qualifications
Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We
provide a wide range of qualifications including academic, vocational, occupational and
specific programmes for employers. For further information visit our qualifications websites
at www.edexcel.com or www.btec.co.uk. Alternatively, you can get in touch with us using the
details on our contact us page at www.edexcel.com/contactus.
Pearson: helping people progress, everywhere
Pearson aspires to be the world’s leading learning company. Our aim is to help everyone
progress in their lives through education. We believe in every kind of learning, for all kinds of
people, wherever they are in the world. We’ve been involved in education for over 150 years,
and by working across 70 countries, in 100 languages, we have built an international
reputation for our commitment to high standards and raising achievement through
innovation in education. Find out more about how we can help you and your students at:
www.pearson.com/uk
November 2021
Question Paper Log Number P66556A
Publications Code 9BS0_01_2111_MS
All the material in this publication is copyright
© Pearson Education Ltd 2021
,General Marking Guidance
• All candidates must receive the same treatment.
Examiners must mark the first candidate in exactly the
same way as they mark the last.
• Mark schemes should be applied positively. Candidates
must be rewarded for what they have shown they can
do rather than penalised for omissions.
• Examiners should mark according to the mark scheme
not according to their perception of where the grade
boundaries may lie.
• There is no ceiling on achievement. All marks on the
mark scheme should be used appropriately.
• All the marks on the mark scheme are designed to be
awarded. Examiners should always award full marks if
deserved, i.e. if the answer matches the mark scheme.
Examiners should also be prepared to award zero marks
if the candidate’s response is not worthy of credit
according to the mark scheme.
• Where some judgement is required, mark schemes will
provide the principles by which marks will be awarded
and exemplification may be limited.
• When examiners are in doubt regarding the application
of the mark scheme to a candidate’s response, the team
leader must be consulted.
• Crossed out work should be marked UNLESS the
candidate has replaced it with an alternative response.
, Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
QS2: calculate, use and understand percentages and percentage
changes
QS9: interpret, apply and analyse information in written,
graphical and numerical forms
Knowledge: 1 mark for
• Change in value of sales = 2023 value – 2018 value
Application: up to 3 marks for
• 3% of £2 388m = £71.64m
• 5% of £2 734m = £136.7m
• The difference in value = £136.7m - £71.64m = £65.06m
NB: if the only answer given is £65.06m award 4 marks
if answer is not given to 2 decimal places award 3 marks
(4)
Question
Answer Mark
Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for understanding
what is meant by adding value
• Adding value is the process of turning factor inputs
into something that will sell for more than it costs
• Developing a USP is one way to add value
Application: up to 2 marks for e.g.
• Hand-packed confectionery
• Traditional flavours
Analysis: 1 mark for e.g.
• This gives retailers/customers greater convenience and
as a result they may be prepared to pay a higher price
(4)
to Bon Bon’s
November 2021
Pearson Edexcel GCE
In Business (9BS0)
Paper 1: Marketing, people and global businesses
,Edexcel and BTEC Qualifications
Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We
provide a wide range of qualifications including academic, vocational, occupational and
specific programmes for employers. For further information visit our qualifications websites
at www.edexcel.com or www.btec.co.uk. Alternatively, you can get in touch with us using the
details on our contact us page at www.edexcel.com/contactus.
Pearson: helping people progress, everywhere
Pearson aspires to be the world’s leading learning company. Our aim is to help everyone
progress in their lives through education. We believe in every kind of learning, for all kinds of
people, wherever they are in the world. We’ve been involved in education for over 150 years,
and by working across 70 countries, in 100 languages, we have built an international
reputation for our commitment to high standards and raising achievement through
innovation in education. Find out more about how we can help you and your students at:
www.pearson.com/uk
November 2021
Question Paper Log Number P66556A
Publications Code 9BS0_01_2111_MS
All the material in this publication is copyright
© Pearson Education Ltd 2021
,General Marking Guidance
• All candidates must receive the same treatment.
Examiners must mark the first candidate in exactly the
same way as they mark the last.
• Mark schemes should be applied positively. Candidates
must be rewarded for what they have shown they can
do rather than penalised for omissions.
• Examiners should mark according to the mark scheme
not according to their perception of where the grade
boundaries may lie.
• There is no ceiling on achievement. All marks on the
mark scheme should be used appropriately.
• All the marks on the mark scheme are designed to be
awarded. Examiners should always award full marks if
deserved, i.e. if the answer matches the mark scheme.
Examiners should also be prepared to award zero marks
if the candidate’s response is not worthy of credit
according to the mark scheme.
• Where some judgement is required, mark schemes will
provide the principles by which marks will be awarded
and exemplification may be limited.
• When examiners are in doubt regarding the application
of the mark scheme to a candidate’s response, the team
leader must be consulted.
• Crossed out work should be marked UNLESS the
candidate has replaced it with an alternative response.
, Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
QS2: calculate, use and understand percentages and percentage
changes
QS9: interpret, apply and analyse information in written,
graphical and numerical forms
Knowledge: 1 mark for
• Change in value of sales = 2023 value – 2018 value
Application: up to 3 marks for
• 3% of £2 388m = £71.64m
• 5% of £2 734m = £136.7m
• The difference in value = £136.7m - £71.64m = £65.06m
NB: if the only answer given is £65.06m award 4 marks
if answer is not given to 2 decimal places award 3 marks
(4)
Question
Answer Mark
Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for understanding
what is meant by adding value
• Adding value is the process of turning factor inputs
into something that will sell for more than it costs
• Developing a USP is one way to add value
Application: up to 2 marks for e.g.
• Hand-packed confectionery
• Traditional flavours
Analysis: 1 mark for e.g.
• This gives retailers/customers greater convenience and
as a result they may be prepared to pay a higher price
(4)
to Bon Bon’s
