Digital Writing
22/10/2021
Final Portfolio
Juliette Marhe (18070787)
ES4-3.F.
,Table of Contents
Assignment A - part 1.............................................................................................................................2
Assignment A - part 2.............................................................................................................................9
Assignment B........................................................................................................................................18
Assignment C........................................................................................................................................27
Assignment D........................................................................................................................................32
Reflection.............................................................................................................................................38
1
, Assignment A - part 1
Analysing Organisational Websites and Social Media Channels
Questions
1. In a few sentences, describe each organisation, its purposes, or goals.
2. Analyse how each organisation brands itself (study site content, see their ‘about us,’ for example).
3. What is the voice of each brand and how is it created and communicated? Provide examples.
4. Assess whether or not the brand’s voice feels authentic and whether or not it is consistent in
website/social media content. Use examples.
5. Describe the design of each website and assess its usability based on what you’ve learned in class
about web design. Include examples if possible.
2
, Public sector company: NATO
1. In a few sentences, describe each organization, its purposes, or goals:
NATO stands for the North Atlantic Treaty Organization. It is a collaboration of different (member)
countries from Europe and North America that was established after the second world war on the 4 th
of April 1949. NATO’s purpose is to guarantee the freedom and security of its members through
political and military means. Additionally, NATO strives to secure a lasting peace in Europe. NATO
promotes democratic values and enables members to consult and cooperate on defence and
security-related issues to solve problems, build trust, and prevent conflict. The NATO headquarter is
in Brussels, Belgium.
2. Analyse how each organisation brands itself (study site content, see their ‘about us,’ for
example).
The about us page of NATO starts with all the countries that are part of NATO. Furthermore, NATO
brands itself based on three basic points:
A political and military alliance NATO values the security of its members through political-
military means.
A collective defence NATO is committed to the principle of collective defence, which
means that an attack against one or multiple members is an attack against all.
The transatlantic link NATO is an alliance between European and North American
countries, and this creates a unique link.
In addition, NATO brands itself through its activities such as decisions and consultations that NATO
makes but also operations, missions, and partnerships. NATO also talks about its key events, which
cover a lot of history. Lastly, NATO covers their working structure where NATO shows a ‘’tree’’ with
different departments. This shows/brands NATO as a large and coordinated organization.
3. What is the voice of each brand and how is it created and communicated? Provide examples.
NATO has a professional voice, but at the same time, some articles have a more ‘’caring’’ language.
Along with this ‘’caring’’ language, NATO also uses informal language like ‘’we’’ to make it sound
more human. In the following example, NATO managed to stay professional and adopt a business
voice even though NATO were using informal words like we and our, which made it more caring:
3
22/10/2021
Final Portfolio
Juliette Marhe (18070787)
ES4-3.F.
,Table of Contents
Assignment A - part 1.............................................................................................................................2
Assignment A - part 2.............................................................................................................................9
Assignment B........................................................................................................................................18
Assignment C........................................................................................................................................27
Assignment D........................................................................................................................................32
Reflection.............................................................................................................................................38
1
, Assignment A - part 1
Analysing Organisational Websites and Social Media Channels
Questions
1. In a few sentences, describe each organisation, its purposes, or goals.
2. Analyse how each organisation brands itself (study site content, see their ‘about us,’ for example).
3. What is the voice of each brand and how is it created and communicated? Provide examples.
4. Assess whether or not the brand’s voice feels authentic and whether or not it is consistent in
website/social media content. Use examples.
5. Describe the design of each website and assess its usability based on what you’ve learned in class
about web design. Include examples if possible.
2
, Public sector company: NATO
1. In a few sentences, describe each organization, its purposes, or goals:
NATO stands for the North Atlantic Treaty Organization. It is a collaboration of different (member)
countries from Europe and North America that was established after the second world war on the 4 th
of April 1949. NATO’s purpose is to guarantee the freedom and security of its members through
political and military means. Additionally, NATO strives to secure a lasting peace in Europe. NATO
promotes democratic values and enables members to consult and cooperate on defence and
security-related issues to solve problems, build trust, and prevent conflict. The NATO headquarter is
in Brussels, Belgium.
2. Analyse how each organisation brands itself (study site content, see their ‘about us,’ for
example).
The about us page of NATO starts with all the countries that are part of NATO. Furthermore, NATO
brands itself based on three basic points:
A political and military alliance NATO values the security of its members through political-
military means.
A collective defence NATO is committed to the principle of collective defence, which
means that an attack against one or multiple members is an attack against all.
The transatlantic link NATO is an alliance between European and North American
countries, and this creates a unique link.
In addition, NATO brands itself through its activities such as decisions and consultations that NATO
makes but also operations, missions, and partnerships. NATO also talks about its key events, which
cover a lot of history. Lastly, NATO covers their working structure where NATO shows a ‘’tree’’ with
different departments. This shows/brands NATO as a large and coordinated organization.
3. What is the voice of each brand and how is it created and communicated? Provide examples.
NATO has a professional voice, but at the same time, some articles have a more ‘’caring’’ language.
Along with this ‘’caring’’ language, NATO also uses informal language like ‘’we’’ to make it sound
more human. In the following example, NATO managed to stay professional and adopt a business
voice even though NATO were using informal words like we and our, which made it more caring:
3
