Samenvatting Strategisch
Management & Marketing
, Inhoud
Lesweek 1: Interne analyse en externe analyse..................................................................................3
Interne analyse...................................................................................................................................3
Business Model Canvas...................................................................................................................3
Missie, visie en strategie.................................................................................................................4
Externe analyse..................................................................................................................................4
Het vier krachtenmodel van Osterwalder.......................................................................................4
DESTEP............................................................................................................................................5
Het vijfkrachtenmodel van Porter..................................................................................................5
Lesweek 2: SWOT en de Confrontatiematrix..........................................................................................7
SWOT..................................................................................................................................................7
Confrontatiematrix.............................................................................................................................7
Lesweek 3: Strategiemodellen, strategische opties, FSA en verdienmodellen.......................................8
Strategiemodellen..............................................................................................................................9
Porters generieke concurrentiestrategieën....................................................................................9
Treacy en Wiersema’s waardestrategieën......................................................................................9
Het Ansoff-model...........................................................................................................................9
Blue Ocean Strategy.....................................................................................................................10
Businessmodellen versus verdienmodellen......................................................................................10
Businessmodelpatronen...................................................................................................................11
De Long Tail..................................................................................................................................11
Multi-sided platforms...................................................................................................................11
Free als een businessmodel..........................................................................................................11
Open businessmodellen...............................................................................................................12
Management & Marketing
, Inhoud
Lesweek 1: Interne analyse en externe analyse..................................................................................3
Interne analyse...................................................................................................................................3
Business Model Canvas...................................................................................................................3
Missie, visie en strategie.................................................................................................................4
Externe analyse..................................................................................................................................4
Het vier krachtenmodel van Osterwalder.......................................................................................4
DESTEP............................................................................................................................................5
Het vijfkrachtenmodel van Porter..................................................................................................5
Lesweek 2: SWOT en de Confrontatiematrix..........................................................................................7
SWOT..................................................................................................................................................7
Confrontatiematrix.............................................................................................................................7
Lesweek 3: Strategiemodellen, strategische opties, FSA en verdienmodellen.......................................8
Strategiemodellen..............................................................................................................................9
Porters generieke concurrentiestrategieën....................................................................................9
Treacy en Wiersema’s waardestrategieën......................................................................................9
Het Ansoff-model...........................................................................................................................9
Blue Ocean Strategy.....................................................................................................................10
Businessmodellen versus verdienmodellen......................................................................................10
Businessmodelpatronen...................................................................................................................11
De Long Tail..................................................................................................................................11
Multi-sided platforms...................................................................................................................11
Free als een businessmodel..........................................................................................................11
Open businessmodellen...............................................................................................................12
