Compiled by Tello Email: Mobile:0717513144
DISCLAIMER
The assignment pack is centred on MNG4801 assignment 3. It is a product of internal and
external research that includes the prescribed text books and other authentic external
sources. It is therefore, advised for students not to share it as it is for the benefit of up-to
date paying students for financial intelligence group. For clarity, students are free to call
on the provided number and/ email.
+27717513144 Page 1
, Compiled by Tello Email: Mobile:0717513144
Table of Contents
DISCLAIMER ...................................................................................................................... 1
MNG4801 ASSIGNMENT PACK 3. .................................................................................... 3
Instructions. .......................................................................................................................... 3
Question 1. ............................................................................................................................ 3
Question 2. (3 pages)............................................................................................................. 3
Low- cost strategy. (Kulula) .............................................................................................. 4
Premium-market. (British Airways) ................................................................................... 4
Question 3: (1.5 pages).......................................................................................................... 5
Strategic alliance. .............................................................................................................. 6
Question 5 (1.5 Page). ........................................................................................................... 7
Organisational culture and strategic formulation. ............................................................... 7
QUESTION 6. (1 page). ........................................................................................................ 8
Strategic risk...................................................................................................................... 9
Question 7 (0.5 pages)......................................................................................................... 10
General instructions. ........................................................................................................... 10
Bibliography ....................................................................................................................... 11
+27717513144 Page 2
DISCLAIMER
The assignment pack is centred on MNG4801 assignment 3. It is a product of internal and
external research that includes the prescribed text books and other authentic external
sources. It is therefore, advised for students not to share it as it is for the benefit of up-to
date paying students for financial intelligence group. For clarity, students are free to call
on the provided number and/ email.
+27717513144 Page 1
, Compiled by Tello Email: Mobile:0717513144
Table of Contents
DISCLAIMER ...................................................................................................................... 1
MNG4801 ASSIGNMENT PACK 3. .................................................................................... 3
Instructions. .......................................................................................................................... 3
Question 1. ............................................................................................................................ 3
Question 2. (3 pages)............................................................................................................. 3
Low- cost strategy. (Kulula) .............................................................................................. 4
Premium-market. (British Airways) ................................................................................... 4
Question 3: (1.5 pages).......................................................................................................... 5
Strategic alliance. .............................................................................................................. 6
Question 5 (1.5 Page). ........................................................................................................... 7
Organisational culture and strategic formulation. ............................................................... 7
QUESTION 6. (1 page). ........................................................................................................ 8
Strategic risk...................................................................................................................... 9
Question 7 (0.5 pages)......................................................................................................... 10
General instructions. ........................................................................................................... 10
Bibliography ....................................................................................................................... 11
+27717513144 Page 2
