Creative Business
CROSSMEDIAAL WERKEN
PORTFOLIO
Naam
Studentnummer
Klas
Module
Docent
Datum
, Crossmediaal
INHOUD
1 Oriëntatie op de opdracht..................................................................................................4
1.1 Drie microtrends............................................................................................................................... 4
1.1.1 Microtrend één....................................................................................................................... 4
1.1.2 Microtrend twee..................................................................................................................... 4
1.1.3 Microtrend drie....................................................................................................................... 4
2 AV-format versie A............................................................................................................. 5
2.1 Conceptidee AV-format.................................................................................................................... 5
2.2 Microtrend......................................................................................................................................... 5
2.3 Nichedoelgroep................................................................................................................................. 5
2.4 Deskresearch doelgroep................................................................................................................... 5
2.5 Deskresearch trend.......................................................................................................................... 6
2.6 Deskresearch concurrenten.............................................................................................................. 6
2.7 Concept versie A.............................................................................................................................. 6
3 Av-format versie B............................................................................................................. 7
3.1 Best practices nichedoelgroep.......................................................................................................... 7
3.2 Best practices mediumspecifiteit....................................................................................................... 8
3.3 Best practices inhoud....................................................................................................................... 8
3.4 Samenvatting deskresearch............................................................................................................. 9
3.5 Samenvatting interview..................................................................................................................... 9
3.6 Ontwerpcriteria interview................................................................................................................ 10
3.6.1 Inhoud.................................................................................................................................. 10
3.6.2 Vorm.................................................................................................................................... 10
3.6.3 Techniek.............................................................................................................................. 10
3.7 Concept versie B............................................................................................................................ 11
4 AV-format versie C........................................................................................................... 12
4.1 Presentatie AV-format versie B....................................................................................................... 12
4.2 Line up............................................................................................................................................ 12
4.3 Samenvatting interviews................................................................................................................. 13
4.3.1 Respondent 1...................................................................................................................... 13
4.3.2 Respondent 2...................................................................................................................... 14
4.3.3 Respondent 3...................................................................................................................... 14
4.4 Concept versie C............................................................................................................................ 15
5 Crossmediale strategie....................................................................................................16
5.1 Speerpunten................................................................................................................................... 16
5.1.1 Mediumspecifiteit................................................................................................................. 16
5.1.2 Relevantie............................................................................................................................ 16
5.1.3 Storytelling........................................................................................................................... 16
5.1.4 Co-creatie............................................................................................................................ 16
5.1.5 Usability............................................................................................................................... 16
5.2 Satellietmedia................................................................................................................................. 16
5.2.1 Website................................................................................................................................ 16
5.2.2 App...................................................................................................................................... 17
5.2.3 Social media, Instagram...................................................................................................... 17
2
, Crossmediaal
6 AV-format versie D – Definitieve.....................................................................................18
6.1 Posterpresentatie............................................................................................................................ 18
6.1.1 Website................................................................................................................................ 19
6.1.2 Instagram............................................................................................................................. 20
6.1.3 App...................................................................................................................................... 20
6.2 Definitieve versie D......................................................................................................................... 21
6.3 Aangepaste line-up......................................................................................................................... 21
6.4 Opzet volgende afleveringen.......................................................................................................... 22
6.4.1 Aflevering 2.......................................................................................................................... 22
6.4.2 Aflevering 3.......................................................................................................................... 22
7 Bronnen............................................................................................................................ 23
8 Bijlage............................................................................................................................... 24
8.1 Trendpiramide................................................................................................................................. 24
8.2 Topiclijst interview expert................................................................................................................ 24
8.3 Audio interview............................................................................................................................... 24
8.4 Respondentenlijst........................................................................................................................... 25
8.5 Topiclijst interview respondenten.................................................................................................... 25
3
CROSSMEDIAAL WERKEN
PORTFOLIO
Naam
Studentnummer
Klas
Module
Docent
Datum
, Crossmediaal
INHOUD
1 Oriëntatie op de opdracht..................................................................................................4
1.1 Drie microtrends............................................................................................................................... 4
1.1.1 Microtrend één....................................................................................................................... 4
1.1.2 Microtrend twee..................................................................................................................... 4
1.1.3 Microtrend drie....................................................................................................................... 4
2 AV-format versie A............................................................................................................. 5
2.1 Conceptidee AV-format.................................................................................................................... 5
2.2 Microtrend......................................................................................................................................... 5
2.3 Nichedoelgroep................................................................................................................................. 5
2.4 Deskresearch doelgroep................................................................................................................... 5
2.5 Deskresearch trend.......................................................................................................................... 6
2.6 Deskresearch concurrenten.............................................................................................................. 6
2.7 Concept versie A.............................................................................................................................. 6
3 Av-format versie B............................................................................................................. 7
3.1 Best practices nichedoelgroep.......................................................................................................... 7
3.2 Best practices mediumspecifiteit....................................................................................................... 8
3.3 Best practices inhoud....................................................................................................................... 8
3.4 Samenvatting deskresearch............................................................................................................. 9
3.5 Samenvatting interview..................................................................................................................... 9
3.6 Ontwerpcriteria interview................................................................................................................ 10
3.6.1 Inhoud.................................................................................................................................. 10
3.6.2 Vorm.................................................................................................................................... 10
3.6.3 Techniek.............................................................................................................................. 10
3.7 Concept versie B............................................................................................................................ 11
4 AV-format versie C........................................................................................................... 12
4.1 Presentatie AV-format versie B....................................................................................................... 12
4.2 Line up............................................................................................................................................ 12
4.3 Samenvatting interviews................................................................................................................. 13
4.3.1 Respondent 1...................................................................................................................... 13
4.3.2 Respondent 2...................................................................................................................... 14
4.3.3 Respondent 3...................................................................................................................... 14
4.4 Concept versie C............................................................................................................................ 15
5 Crossmediale strategie....................................................................................................16
5.1 Speerpunten................................................................................................................................... 16
5.1.1 Mediumspecifiteit................................................................................................................. 16
5.1.2 Relevantie............................................................................................................................ 16
5.1.3 Storytelling........................................................................................................................... 16
5.1.4 Co-creatie............................................................................................................................ 16
5.1.5 Usability............................................................................................................................... 16
5.2 Satellietmedia................................................................................................................................. 16
5.2.1 Website................................................................................................................................ 16
5.2.2 App...................................................................................................................................... 17
5.2.3 Social media, Instagram...................................................................................................... 17
2
, Crossmediaal
6 AV-format versie D – Definitieve.....................................................................................18
6.1 Posterpresentatie............................................................................................................................ 18
6.1.1 Website................................................................................................................................ 19
6.1.2 Instagram............................................................................................................................. 20
6.1.3 App...................................................................................................................................... 20
6.2 Definitieve versie D......................................................................................................................... 21
6.3 Aangepaste line-up......................................................................................................................... 21
6.4 Opzet volgende afleveringen.......................................................................................................... 22
6.4.1 Aflevering 2.......................................................................................................................... 22
6.4.2 Aflevering 3.......................................................................................................................... 22
7 Bronnen............................................................................................................................ 23
8 Bijlage............................................................................................................................... 24
8.1 Trendpiramide................................................................................................................................. 24
8.2 Topiclijst interview expert................................................................................................................ 24
8.3 Audio interview............................................................................................................................... 24
8.4 Respondentenlijst........................................................................................................................... 25
8.5 Topiclijst interview respondenten.................................................................................................... 25
3
