UNIT 9
CREATIVE
BUSINESS
PROMOTI
ON
Klein Luyindula
, Unit 9 Creative Product
Promotion
◦P3 – Explain the role of advertising agencies in the development
of a successful promotional campaign
◦P4 – Explain the reasons behind the choice of media in a
successful promotion campaign
◦M2 – Explain the advantages and the disadvantages of using
professional agencies in ensuring promotional success
CREATIVE
BUSINESS
PROMOTI
ON
Klein Luyindula
, Unit 9 Creative Product
Promotion
◦P3 – Explain the role of advertising agencies in the development
of a successful promotional campaign
◦P4 – Explain the reasons behind the choice of media in a
successful promotion campaign
◦M2 – Explain the advantages and the disadvantages of using
professional agencies in ensuring promotional success
