CH.8 Principles of Marketing Exam Questions
and Answers with Verified Solutions | Latest
Updated 2026
product Anything that can be offered to a market
for
attention, acquisition, use, or consumption
that
might satisfy a want or need
core product The fundamental features of the product
that meet
the user's needs
expected product everything that meets the customer's
minimal
expectations beyond generic product
augmented product actual physical product purchased plus
any
services such as installation and
warranties
necessary to use the product and obtain its
benefits
durable goods goods that last for a relatively long time,
such as
refrigerators, cars, and DVD players
and Answers with Verified Solutions | Latest
Updated 2026
product Anything that can be offered to a market
for
attention, acquisition, use, or consumption
that
might satisfy a want or need
core product The fundamental features of the product
that meet
the user's needs
expected product everything that meets the customer's
minimal
expectations beyond generic product
augmented product actual physical product purchased plus
any
services such as installation and
warranties
necessary to use the product and obtain its
benefits
durable goods goods that last for a relatively long time,
such as
refrigerators, cars, and DVD players
