COB300D Marketing Exam Review Questions with Verified Answers Questions with Correct Answers
Question 1:
C. Skimming pricing
Answer:
Xerox pioneered the first portable fax machine. In 1980, the price as $12,700. Xerox was using a(n)
_ strategy to help recover the cost of its research and development.
Penetration Pricing
Cost-Plus Pricing
Skimming Pricing
Above-market pricing
Question 2:
C. Product
Answer:
Maintenance services, warranties, and returns are the components of which of the 4-Ps of marketing?
A. Price
B. Place
C. Product
D. Promotions
Question 3:
C. Bundle Pricing
Answer:
When Dell sells various laptops, it also pre-installs Microsoft Office and other software customers order
at a discount price before the laptop is shipped. This is an example of:
A. Price lining
B. Product line pricing
C. Bundle Pricing
D. Prestige Pricing
Question 4:
B Value
Answer:
When Pizza Hut announced it was going to add 25% more toppings to its Meat Lover's line of pizzas
without increasing prices, what consumer motivation was it appealing to?
A. Cost
B. Value
C. Price
D. Quantity
Question 5:
A. $50
Answer:
Forever Quilting is a small company that makes quilting kits prices at $120. The cost of the materials
Question 1:
C. Skimming pricing
Answer:
Xerox pioneered the first portable fax machine. In 1980, the price as $12,700. Xerox was using a(n)
_ strategy to help recover the cost of its research and development.
Penetration Pricing
Cost-Plus Pricing
Skimming Pricing
Above-market pricing
Question 2:
C. Product
Answer:
Maintenance services, warranties, and returns are the components of which of the 4-Ps of marketing?
A. Price
B. Place
C. Product
D. Promotions
Question 3:
C. Bundle Pricing
Answer:
When Dell sells various laptops, it also pre-installs Microsoft Office and other software customers order
at a discount price before the laptop is shipped. This is an example of:
A. Price lining
B. Product line pricing
C. Bundle Pricing
D. Prestige Pricing
Question 4:
B Value
Answer:
When Pizza Hut announced it was going to add 25% more toppings to its Meat Lover's line of pizzas
without increasing prices, what consumer motivation was it appealing to?
A. Cost
B. Value
C. Price
D. Quantity
Question 5:
A. $50
Answer:
Forever Quilting is a small company that makes quilting kits prices at $120. The cost of the materials
