BTEC Level 3 Nationals
in Business:
Unit 2
Developing a marketing
campaign
, Getting ready for assessment
This section has been written to help you to do your best when you take the external
examination. Read through it carefully and ask your tutor if there is anything you are not sure
about.
Preparing for the
About the test
test This unit is assessed under supervised
Before your supervised assessment you will be conditions. Pearson sets and marks the
issued with Part A of your assessment, which task. As mentioned, you will be provided
contains material for the completion of the with a topic to research prior to a
preparatory work for the set task. supervised assessment period in order to
• Read all of Part A carefully. carry out research.
• Highlight or underline key words. The external assessment can be
• You will have a set period of time to complete completed over a number of sessions.
independent research around this. Make sure You will need to prepare
you put time aside in your diary for this well • a rationale
in advance. • a plan for a marketing campaign for
• You can take research notes into the supervised a given product or service.
assessment so make sure your notes are clear and Make sure that you arrive in good time
concise. Check with your tutor how long these notes for your test and make sure that you
can be. leave yourself enough time at the end
• Decide on where you will carry out this to check through
preparatory work so you are not disturbed. your work. Listen to, and read carefully,
• Get together everything you might need, any instructions you are given. Marks are
including: often lost through not reading
• laptop instructions properly and
misunderstanding what you are being
• reliable internet connection
asked to do. There are some key terms
• text books and other useful resources that may appear in your assessment.
• pens (and spares), scrap paper, pencils and Understanding what these words mean
sharpeners, highlighters, calculator, dictionary will help you understand what you are
and thesaurus, maybe a ruler and rubber. being asked to do.
• Do not forget anything else you might need As the guidelines for assessment can
such as glasses, laptop lead, etc. change, you should refer to the official
• Avoid any distractions from a mobile phone! assessment guidance on the Pearson
Qualifications website for the latest
definitive guidance.
Key term Definition
Primary research Research compiled directly from the original source, which may not have been
compiled before. Learners are expected to understand the advantages and
disadvantages of different primary research methods.
Qualitative research Descriptive data, such as data drawn from open-ended questions in questionnaires,
interviews or focus groups.
10
7
in Business:
Unit 2
Developing a marketing
campaign
, Getting ready for assessment
This section has been written to help you to do your best when you take the external
examination. Read through it carefully and ask your tutor if there is anything you are not sure
about.
Preparing for the
About the test
test This unit is assessed under supervised
Before your supervised assessment you will be conditions. Pearson sets and marks the
issued with Part A of your assessment, which task. As mentioned, you will be provided
contains material for the completion of the with a topic to research prior to a
preparatory work for the set task. supervised assessment period in order to
• Read all of Part A carefully. carry out research.
• Highlight or underline key words. The external assessment can be
• You will have a set period of time to complete completed over a number of sessions.
independent research around this. Make sure You will need to prepare
you put time aside in your diary for this well • a rationale
in advance. • a plan for a marketing campaign for
• You can take research notes into the supervised a given product or service.
assessment so make sure your notes are clear and Make sure that you arrive in good time
concise. Check with your tutor how long these notes for your test and make sure that you
can be. leave yourself enough time at the end
• Decide on where you will carry out this to check through
preparatory work so you are not disturbed. your work. Listen to, and read carefully,
• Get together everything you might need, any instructions you are given. Marks are
including: often lost through not reading
• laptop instructions properly and
misunderstanding what you are being
• reliable internet connection
asked to do. There are some key terms
• text books and other useful resources that may appear in your assessment.
• pens (and spares), scrap paper, pencils and Understanding what these words mean
sharpeners, highlighters, calculator, dictionary will help you understand what you are
and thesaurus, maybe a ruler and rubber. being asked to do.
• Do not forget anything else you might need As the guidelines for assessment can
such as glasses, laptop lead, etc. change, you should refer to the official
• Avoid any distractions from a mobile phone! assessment guidance on the Pearson
Qualifications website for the latest
definitive guidance.
Key term Definition
Primary research Research compiled directly from the original source, which may not have been
compiled before. Learners are expected to understand the advantages and
disadvantages of different primary research methods.
Qualitative research Descriptive data, such as data drawn from open-ended questions in questionnaires,
interviews or focus groups.
10
7
