marketing
UNIT 1
,what is marketing ?
Marketing Activities
1)
Marketing Research
Gathering information on consumer preferences
what do consumers like ?
2) Product Development
creating a product that meets the needs of the consumer .
Social media
being used for product development
is :
chips campaign Do us
"
lay's Flavor
"
: a
3) Pricing
Determining the best price for the product ( not the
necessarily
lowest price) .
4) Branding
A
product 's name trademark
, logo slogan ,
and package
, ,
used
design can be to create I maintain a unique brand
identity .
ex .
Nike uses famous celebrities
the
winged Goddess of victory fam
In Greek
mythology Nike is the Winged Goddess of Victory.
,
derived from
'
which
goddess wing
' '
swoosh
The logo is
, , symbolises
the sound of speed ,
movement power and motivation
, ,
.
, 5 Sales
how and where to sell the
product
Determining or
service .
ex , internet, store, by mail etc
,
. .
.
6
Physical Distribution
the product service to the
Getting or customer
quickly
and affordably .
7
Inventory Management
amount of available
selling precisely the inventory that is .
too little product =
losing potential sales
too much product =
product not
selling
8 Promotion
How to
to the
effectively
consumer
create awareness of the product
.
5/2/21 'hng concept
Thatcher
Marketing concept : the idea that marketers must
always
consider their potential customers and
competitors in business decision
every
www.EEE.n.AE?.e9i.gexae
.
war Y?
UNIT 1
,what is marketing ?
Marketing Activities
1)
Marketing Research
Gathering information on consumer preferences
what do consumers like ?
2) Product Development
creating a product that meets the needs of the consumer .
Social media
being used for product development
is :
chips campaign Do us
"
lay's Flavor
"
: a
3) Pricing
Determining the best price for the product ( not the
necessarily
lowest price) .
4) Branding
A
product 's name trademark
, logo slogan ,
and package
, ,
used
design can be to create I maintain a unique brand
identity .
ex .
Nike uses famous celebrities
the
winged Goddess of victory fam
In Greek
mythology Nike is the Winged Goddess of Victory.
,
derived from
'
which
goddess wing
' '
swoosh
The logo is
, , symbolises
the sound of speed ,
movement power and motivation
, ,
.
, 5 Sales
how and where to sell the
product
Determining or
service .
ex , internet, store, by mail etc
,
. .
.
6
Physical Distribution
the product service to the
Getting or customer
quickly
and affordably .
7
Inventory Management
amount of available
selling precisely the inventory that is .
too little product =
losing potential sales
too much product =
product not
selling
8 Promotion
How to
to the
effectively
consumer
create awareness of the product
.
5/2/21 'hng concept
Thatcher
Marketing concept : the idea that marketers must
always
consider their potential customers and
competitors in business decision
every
www.EEE.n.AE?.e9i.gexae
.
war Y?
