Research in
Communication
FABLETICS MEN
0
, Table of contents
1. Introduction ………………………………………………………………….p.2
2. Problem Orientation.……………………………………………………..…p.4
3. Problem Definition…………………………………………………………….p.4
4. Research Objective.…………………………………………………………..p.5
5. Theoretical Framework………………………………………………………p.5
5.1.European Market………………………………………………………………….…p.6
5.2. Word-of-mouth and Buzz Marketing ………………………………..……pp.6-7
5.3.Influencer Marketing……………………………………………………….............p.7
6.Research Questions …………………………………………………………p.8
7.Bibliography ………………………………………………………………pp.9-10
8.Source papers/ justification of use …………………………………pp.11-12
1
Communication
FABLETICS MEN
0
, Table of contents
1. Introduction ………………………………………………………………….p.2
2. Problem Orientation.……………………………………………………..…p.4
3. Problem Definition…………………………………………………………….p.4
4. Research Objective.…………………………………………………………..p.5
5. Theoretical Framework………………………………………………………p.5
5.1.European Market………………………………………………………………….…p.6
5.2. Word-of-mouth and Buzz Marketing ………………………………..……pp.6-7
5.3.Influencer Marketing……………………………………………………….............p.7
6.Research Questions …………………………………………………………p.8
7.Bibliography ………………………………………………………………pp.9-10
8.Source papers/ justification of use …………………………………pp.11-12
1
