Entrepreneur Black Book
A book written by Fernando Trias de Bes made to mention what is not mentioned at the time
of undertaking and about the obstacles to entrepreneurship.
The business world is governed by an unbreakable rule: there are no valid rules. There are
no closed recipes. What works in one case is useless in another. What would be advisable
in one situation would be an aberration in another. If I affirmed that those offered here are
irrefutable truths, I would be attacking the truth (worth the redundancy). Many people
challenged the maxims in this book, and yet they succeeded. Now, did you know you were
breaking the rules? I am one of those who believe that there is no better strategy than to
challenge the established ... but knowing that one is going against the stream!
Xavier Gabriel, the founder of the La Bruixa d'Or lottery administration, which in 2006 had a
turnover of 102 million euros with five employees and 100 square meters, says that his
strategy has always been to do the opposite of what people do.
I agree. Being different ensures having a unique proposal. But it is one thing to be different
from ignorance, and another from audacity. If you know the rules of the game, you can break
them with greater guarantees of success.
Good innovators do not act blindly, and that is why we cannot speak of unconsciousness,
but of entrepreneurial creativity. Similarly, you can ignore what is recommended here and
still be successful. That is why I am convinced that the defective nature of this book will help
many entrepreneurs: either it will open their eyes to modify issues that they have not had in
or they will stay in their strategies with greater knowledge of the facts.
The five parts in which this essay has been structured correspond to the areas that
concentrate most of the factors that induce failure and that are: the nature of the person who
undertakes, the partners, the business idea, the family situation of the entrepreneur and
growth management.
This book is divided into 14 rounds or situations in which the entrepreneur must face in his
adventure of entrepreneurship. Failing in these rounds may mean that you are a FALSE
entrepreneur motivated by an idea and that the best option is to retire.
Regarding the person who undertakes:
1. The business idea is not a motive. The idea is dynamite and motivation is the trigger,
without motivation dynamite does not explode. If the idea changes, would you continue to
undertake? A writer does not become such because he has an argument, he just wants to
be a writer. Well, the same for the entrepreneur.
2. Undertaking is a path full of dangers and uncertainty: Undertaking is not a specific action,
it is not a game. Entrepreneurship is a way of life. The true entrepreneur needs and
embraces uncertainty. If uncertainty beats you, think about it. The true entrepreneur enjoys
undertaking, the act of undertaking is a means and an objective at the same time
3. Be a fighter and never give up. That fighter character is about being competitive and
never giving up. As the author says, he made many mistakes and they were due to his
A book written by Fernando Trias de Bes made to mention what is not mentioned at the time
of undertaking and about the obstacles to entrepreneurship.
The business world is governed by an unbreakable rule: there are no valid rules. There are
no closed recipes. What works in one case is useless in another. What would be advisable
in one situation would be an aberration in another. If I affirmed that those offered here are
irrefutable truths, I would be attacking the truth (worth the redundancy). Many people
challenged the maxims in this book, and yet they succeeded. Now, did you know you were
breaking the rules? I am one of those who believe that there is no better strategy than to
challenge the established ... but knowing that one is going against the stream!
Xavier Gabriel, the founder of the La Bruixa d'Or lottery administration, which in 2006 had a
turnover of 102 million euros with five employees and 100 square meters, says that his
strategy has always been to do the opposite of what people do.
I agree. Being different ensures having a unique proposal. But it is one thing to be different
from ignorance, and another from audacity. If you know the rules of the game, you can break
them with greater guarantees of success.
Good innovators do not act blindly, and that is why we cannot speak of unconsciousness,
but of entrepreneurial creativity. Similarly, you can ignore what is recommended here and
still be successful. That is why I am convinced that the defective nature of this book will help
many entrepreneurs: either it will open their eyes to modify issues that they have not had in
or they will stay in their strategies with greater knowledge of the facts.
The five parts in which this essay has been structured correspond to the areas that
concentrate most of the factors that induce failure and that are: the nature of the person who
undertakes, the partners, the business idea, the family situation of the entrepreneur and
growth management.
This book is divided into 14 rounds or situations in which the entrepreneur must face in his
adventure of entrepreneurship. Failing in these rounds may mean that you are a FALSE
entrepreneur motivated by an idea and that the best option is to retire.
Regarding the person who undertakes:
1. The business idea is not a motive. The idea is dynamite and motivation is the trigger,
without motivation dynamite does not explode. If the idea changes, would you continue to
undertake? A writer does not become such because he has an argument, he just wants to
be a writer. Well, the same for the entrepreneur.
2. Undertaking is a path full of dangers and uncertainty: Undertaking is not a specific action,
it is not a game. Entrepreneurship is a way of life. The true entrepreneur needs and
embraces uncertainty. If uncertainty beats you, think about it. The true entrepreneur enjoys
undertaking, the act of undertaking is a means and an objective at the same time
3. Be a fighter and never give up. That fighter character is about being competitive and
never giving up. As the author says, he made many mistakes and they were due to his
