UNIT 5: LEARNING AIM E
x
Abigail Adewunmi
3/22/2021
, Introduction
In this assignment of learning aim E, I will be thoroughly explaining the impacts and necessary step that
businesses need to take to survive the international market. I will providing extensive research that has been
done and I will person validate all the point done and all the work that has been given.
P4: Explain how products and processes must be adapted for international markets by a selected business.
It is very necessary that the products that a business provides to customers and their everyday
processes that they carry out, correlate with international guidelines, and adapt to international
markets. To understand this, I have chosen a Globally operating fashion manufacturer to help
understand their routines as to how they would be able to change certain aspects in their products
or process to help them trade internationally.
PrettyLittlething
Pretty little thing is a United Kingdom based retailer that aims to provide women’s fashion to women
of the younger and middle-aged generation. The brand is owned by a parent company known as
Boohoo and they operate around Europe, Australia, and Northern Africa etc. Given that Pretty little
thing operates in several countries globally they must be able to adapt to the demands of each
country and identify trends. To operate internationally PLT has adopted a strategy.
To understand this, it is important to know the type of strategies there are:
Partnerships are typically like joint venture when different parties together. These strategies are for
a longer period and involve longer and more integrated legal processes than just a collaboration.
Advantages
- Moral support can be provided from both partners and partnering businesses.
- More access to capital as both individuals and companies are bringing in separate
investments into the business.
Disadvantage
- Liability is placed upon both partners for debts and issues in the business.
- Problems and disagreements are frequent among partners.
Agencies are another way of expanding and another strategy used to expand international
businesses. They are a group agents or export agencies that help businesses trade internationally.
The provided vital services such as: Providing information, help identify opportunities in countries
for businesses etc.
Advantages
- Can easily identify opportunities for the business.
- The business will have more control over their affairs with the use of an export agent or
exporter agencies.
Disadvantages
- The business loses a certain amount of control over brand image and marketing.
- The business remains responsible for external factors such as; shipping , taxes etc
x
Abigail Adewunmi
3/22/2021
, Introduction
In this assignment of learning aim E, I will be thoroughly explaining the impacts and necessary step that
businesses need to take to survive the international market. I will providing extensive research that has been
done and I will person validate all the point done and all the work that has been given.
P4: Explain how products and processes must be adapted for international markets by a selected business.
It is very necessary that the products that a business provides to customers and their everyday
processes that they carry out, correlate with international guidelines, and adapt to international
markets. To understand this, I have chosen a Globally operating fashion manufacturer to help
understand their routines as to how they would be able to change certain aspects in their products
or process to help them trade internationally.
PrettyLittlething
Pretty little thing is a United Kingdom based retailer that aims to provide women’s fashion to women
of the younger and middle-aged generation. The brand is owned by a parent company known as
Boohoo and they operate around Europe, Australia, and Northern Africa etc. Given that Pretty little
thing operates in several countries globally they must be able to adapt to the demands of each
country and identify trends. To operate internationally PLT has adopted a strategy.
To understand this, it is important to know the type of strategies there are:
Partnerships are typically like joint venture when different parties together. These strategies are for
a longer period and involve longer and more integrated legal processes than just a collaboration.
Advantages
- Moral support can be provided from both partners and partnering businesses.
- More access to capital as both individuals and companies are bringing in separate
investments into the business.
Disadvantage
- Liability is placed upon both partners for debts and issues in the business.
- Problems and disagreements are frequent among partners.
Agencies are another way of expanding and another strategy used to expand international
businesses. They are a group agents or export agencies that help businesses trade internationally.
The provided vital services such as: Providing information, help identify opportunities in countries
for businesses etc.
Advantages
- Can easily identify opportunities for the business.
- The business will have more control over their affairs with the use of an export agent or
exporter agencies.
Disadvantages
- The business loses a certain amount of control over brand image and marketing.
- The business remains responsible for external factors such as; shipping , taxes etc
