ISA 235 EXAM 1 MCGUIRE CERTIFICATION
EVALUATION SET 2026 COMPLETE QUESTIONS
AND ANSWERS
◉ Information. Answer: data converted into a meaningful and useful
context
◉ Business Intelligence. Answer: information collected from
multiple sources such as suppliers, customers, competitors,
partners, and industries that analyzes patterns, trends, and
relationships for strategic decision making
◉ Knowledge. Answer: includes the skills, experience, and expertise,
coupled with information and intelligence, that creates a person's
intellectual resources
◉ Big data. Answer: a collection of large, complex datasets, which
cannot be analyzed using traditional database methods and tools
◉ 4 characteristics of big data. Answer: variety, veracity, volume,
velocity
,◉ structured data. Answer: has a defined length, type, and format
and includes numbers, dates, or strings
this data is storied in things like a relational database or excel
spreadsheet.
ex.) customer address
accounts for about 20% of data
◉ unstructured data. Answer: is not defined and does not follow a
specified format and is typically free-form text
ex.) emails, tweets, and text messages
accounts for about 80% of the data
◉ Analytics. Answer: the science of fact-based decision making
◉ Business Analytics. Answer: the scientific process of transforming
data into insight for making better decisions
◉ Data Scientist. Answer: extracts knowledge from data by
performing statistical analysis, data mining, and advanced analytics
on big data to identify trends, market changes, and other relevant
information
,◉ business unit. Answer: segment of a company representing a
specific business function
ex.) HR, marketing, accounting
◉ data silo. Answer: occurs when one business unit is unable to
freely communicate with other business units, making it difficult or
impossible for organizations to work cross-functionally
◉ Data democratization. Answer: the ability for data to be collected,
analyzed, and accessible to all users
the goal is to allow all employees the ability to collect and analyze
data without requiring outside help
◉ System. Answer: a collection of parts that link to achieve a
common purpose
◉ Systems thinking. Answer: A way of monitoring the entire system
by viewing multiple inputs being processed or transformed to
produce outputs while continuously gathering feedback on each part
◉ MIS
, (Management Information Systems). Answer: a business function,
like accounting and HR, which moves information about people,
products, and processes across the company to facilitate decision
making and problem solving
MIS incorporates systems thinking to help companies operate cross-
functionally
◉ MIS skills gap. Answer: the difference between existing MIS
workplace knowledge and the knowledge required to fulfill the
business goals and strategies
◉ Business Strategy. Answer: a leadership plan that achieves a
specific set of goals or objectives such as increasing sales, decreasing
costs, entering new markets, or developing new products/services
◉ competitive advantage. Answer: a feature of a product or service
on which customers place a greater value than they do on similar
offerings from competitors
◉ SWOT analysis. Answer: evaluates an organizations strengths,
weaknesses, opportunities, and threats to identify significant
influences that work for or against business strategies
EVALUATION SET 2026 COMPLETE QUESTIONS
AND ANSWERS
◉ Information. Answer: data converted into a meaningful and useful
context
◉ Business Intelligence. Answer: information collected from
multiple sources such as suppliers, customers, competitors,
partners, and industries that analyzes patterns, trends, and
relationships for strategic decision making
◉ Knowledge. Answer: includes the skills, experience, and expertise,
coupled with information and intelligence, that creates a person's
intellectual resources
◉ Big data. Answer: a collection of large, complex datasets, which
cannot be analyzed using traditional database methods and tools
◉ 4 characteristics of big data. Answer: variety, veracity, volume,
velocity
,◉ structured data. Answer: has a defined length, type, and format
and includes numbers, dates, or strings
this data is storied in things like a relational database or excel
spreadsheet.
ex.) customer address
accounts for about 20% of data
◉ unstructured data. Answer: is not defined and does not follow a
specified format and is typically free-form text
ex.) emails, tweets, and text messages
accounts for about 80% of the data
◉ Analytics. Answer: the science of fact-based decision making
◉ Business Analytics. Answer: the scientific process of transforming
data into insight for making better decisions
◉ Data Scientist. Answer: extracts knowledge from data by
performing statistical analysis, data mining, and advanced analytics
on big data to identify trends, market changes, and other relevant
information
,◉ business unit. Answer: segment of a company representing a
specific business function
ex.) HR, marketing, accounting
◉ data silo. Answer: occurs when one business unit is unable to
freely communicate with other business units, making it difficult or
impossible for organizations to work cross-functionally
◉ Data democratization. Answer: the ability for data to be collected,
analyzed, and accessible to all users
the goal is to allow all employees the ability to collect and analyze
data without requiring outside help
◉ System. Answer: a collection of parts that link to achieve a
common purpose
◉ Systems thinking. Answer: A way of monitoring the entire system
by viewing multiple inputs being processed or transformed to
produce outputs while continuously gathering feedback on each part
◉ MIS
, (Management Information Systems). Answer: a business function,
like accounting and HR, which moves information about people,
products, and processes across the company to facilitate decision
making and problem solving
MIS incorporates systems thinking to help companies operate cross-
functionally
◉ MIS skills gap. Answer: the difference between existing MIS
workplace knowledge and the knowledge required to fulfill the
business goals and strategies
◉ Business Strategy. Answer: a leadership plan that achieves a
specific set of goals or objectives such as increasing sales, decreasing
costs, entering new markets, or developing new products/services
◉ competitive advantage. Answer: a feature of a product or service
on which customers place a greater value than they do on similar
offerings from competitors
◉ SWOT analysis. Answer: evaluates an organizations strengths,
weaknesses, opportunities, and threats to identify significant
influences that work for or against business strategies
