,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
l l l l l l l l l
MULTIPLElCHOICEl-
lChooselthelonelalternativelthatlbestlcompleteslthelstatementlorlanswerslthelquestion.
1) Managersloflallltypesloflbusinesslorganizationslmustldeveloplalclearlanswerlforlwhichloflthelf
ollowinglquestions?
1) l
A) Whatlapproachesldolwelneedltoltakelinlorderltolgainlalcompetitiveladvantagelinlthelmark
etplace?
B) Whatlislthelsetloflactionslthatlwelneedltoltakeltoloutperformlcompetitorslandlachievelsupe
riorlprofitability?
C) Wherelarelwelnow?
D) Whereldolwelgolfromlhere?
E) Whenlwilllwelknowlthatlwelarelthere?
QuestionlDetails
Difficultyl:l1lEasy
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelBloom'sl:lRemember
AACSBl:lKnowledgelApplicationlAcc
essibilityl:lKeyboardlNavigationlGrada
blel:lautomatic
2) Sanofi,lalpharmaceuticallcompanylsellinglprescriptionldrugslinlFrancelforlthelpastl10lyears,lh
aslhadlmoderatelsaleslinlalcrowdedlmarketlwhilelitslrivalslmanufacturelandlmarketldrugslhavinglsimil
arlefficacylandlsafetylprecautions,lbutlwithlsuperiorlmarketlshare.lThislparticularlpharmaceuticallco
mpany'slgreatestlchallengelisltolincreaselprescriptionslofltheirldrugslbylFrenchldoctors.lWhatlwouldlb
elthelmostleffectivelstrategylforlSanofiltolimprovelsaleslperformancelinlitslexistinglmarket?
2)l
Versionl1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
A) modifyinglmarketinglcommunicationltolincreaselbrandlfamiliaritylwithinlkeylph
ysicianlsegments
B) relocatinglalllthelexistingldruglmanufacturinglfacilitiesltoldevelopinglcountriesltolred
uceloperationallcosts
C) employinglhiringlplanslthatlaimlatlacquiringldrugldesignerslfromlrivallcompanies
D) exitinglthelmarketlandlenteringlalnewlunexploredlgeographicalllocation
E) engaginglinlnewlcontractltalkslwithlsupplierslaboutlpricelbreaks
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelAccessibilityl:lKeyboardlNavig
ation
Difficultyl:l3lHardlBloom's
l:lApply
AACSBl:lAnalyticallThinkinglGradabl
el:lautomatic
3) YoulhavelbeenlhiredlaslalconsultantlbylSandCloud,lalventure-
backedlestablishedlcompanylinlthelbeachwearlandltowelinglmarkets.lSandCloud’slownerslarelweig
hinglaldecisionltoldonatelalpartloflitslprofitsltolalchildren'slcharityltolimprovelitslmarketlimage.lYourl
adviceltolSandCloudlregardinglstrategylislthatlitlwilllconsistloflthelactionlplanlmanagementltakeslto
3)l
A) developlalmorelappealinglbusinesslmodellthanlrivallbeachwearlandltowelinglco
mpanies.
B) competelagainstlrivalslinlthelbeachwearlandltowelinglindustrylandlestablishlaltra
nsitorylcompetitiveladvantage.
C) concentratelonlimprovinglitslexistinglproductlofferinglirrespectiveloflitsldecisionltoldon
atelalpercentageloflitslprofitsltolalchildren’slcharity.
D) stakeloutlaluniquelmarketlpositionlinlbeachwearlandltowelinglmarketslandlachievelsup
eriorlprofitability.
E) identifylitslstrategiclvision,litslstrategiclobjectives,landlitslstrategiclintent.
Versionl1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelAACSBl:lKnowledgelApplicati
on
Accessibilityl:lKeyboardlNavigationlBl
oom'sl:lApply
Difficultyl:l2lMediumlGrad
ablel:lautomatic
4) Keurig,lthelcoffeelmachinelmanufacturer,lsellslhigh-
qualitylespressolmachineslatlalveryllowlpricelandlalsolprovidesllow-
costlrefillsloflvarietallcoffeelpodslatlalrelativelylhigherlpricelthanlrivals.lThelactionlstepslthatlKeurig
’slmanagersltakeltoloutperformlthelcompany'slcompetitorslandlachievelsuperiorlprofitabilitylarelkn
ownlaslits
4)l
A) strategy.
B) missionlstatement.
C) strategiclintent.
D) value-cost-pricelframework.
E) marketlvisioninglstatement.
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelBloom'sl:lRemember
AACSBl:lKnowledgelApplicationlAcc
essibilityl:lKeyboardlNavigationlDiffic
ultyl:l2lMedium
Gradablel:lautomatic
5) Strategy,latlitslessence,lislabout
5)l
Versionl1 3
mynursytest.store
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
l l l l l l l l l
MULTIPLElCHOICEl-
lChooselthelonelalternativelthatlbestlcompleteslthelstatementlorlanswerslthelquestion.
1) Managersloflallltypesloflbusinesslorganizationslmustldeveloplalclearlanswerlforlwhichloflthelf
ollowinglquestions?
1) l
A) Whatlapproachesldolwelneedltoltakelinlorderltolgainlalcompetitiveladvantagelinlthelmark
etplace?
B) Whatlislthelsetloflactionslthatlwelneedltoltakeltoloutperformlcompetitorslandlachievelsupe
riorlprofitability?
C) Wherelarelwelnow?
D) Whereldolwelgolfromlhere?
E) Whenlwilllwelknowlthatlwelarelthere?
QuestionlDetails
Difficultyl:l1lEasy
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelBloom'sl:lRemember
AACSBl:lKnowledgelApplicationlAcc
essibilityl:lKeyboardlNavigationlGrada
blel:lautomatic
2) Sanofi,lalpharmaceuticallcompanylsellinglprescriptionldrugslinlFrancelforlthelpastl10lyears,lh
aslhadlmoderatelsaleslinlalcrowdedlmarketlwhilelitslrivalslmanufacturelandlmarketldrugslhavinglsimil
arlefficacylandlsafetylprecautions,lbutlwithlsuperiorlmarketlshare.lThislparticularlpharmaceuticallco
mpany'slgreatestlchallengelisltolincreaselprescriptionslofltheirldrugslbylFrenchldoctors.lWhatlwouldlb
elthelmostleffectivelstrategylforlSanofiltolimprovelsaleslperformancelinlitslexistinglmarket?
2)l
Versionl1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
A) modifyinglmarketinglcommunicationltolincreaselbrandlfamiliaritylwithinlkeylph
ysicianlsegments
B) relocatinglalllthelexistingldruglmanufacturinglfacilitiesltoldevelopinglcountriesltolred
uceloperationallcosts
C) employinglhiringlplanslthatlaimlatlacquiringldrugldesignerslfromlrivallcompanies
D) exitinglthelmarketlandlenteringlalnewlunexploredlgeographicalllocation
E) engaginglinlnewlcontractltalkslwithlsupplierslaboutlpricelbreaks
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelAccessibilityl:lKeyboardlNavig
ation
Difficultyl:l3lHardlBloom's
l:lApply
AACSBl:lAnalyticallThinkinglGradabl
el:lautomatic
3) YoulhavelbeenlhiredlaslalconsultantlbylSandCloud,lalventure-
backedlestablishedlcompanylinlthelbeachwearlandltowelinglmarkets.lSandCloud’slownerslarelweig
hinglaldecisionltoldonatelalpartloflitslprofitsltolalchildren'slcharityltolimprovelitslmarketlimage.lYourl
adviceltolSandCloudlregardinglstrategylislthatlitlwilllconsistloflthelactionlplanlmanagementltakeslto
3)l
A) developlalmorelappealinglbusinesslmodellthanlrivallbeachwearlandltowelinglco
mpanies.
B) competelagainstlrivalslinlthelbeachwearlandltowelinglindustrylandlestablishlaltra
nsitorylcompetitiveladvantage.
C) concentratelonlimprovinglitslexistinglproductlofferinglirrespectiveloflitsldecisionltoldon
atelalpercentageloflitslprofitsltolalchildren’slcharity.
D) stakeloutlaluniquelmarketlpositionlinlbeachwearlandltowelinglmarketslandlachievelsup
eriorlprofitability.
E) identifylitslstrategiclvision,litslstrategiclobjectives,landlitslstrategiclintent.
Versionl1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
l l l l l l l l l l l
dition Thompson l
Crafting and Executing Strategy Concepts 23rd Edition by
l l l l l l l
Thompson CH01 l
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelAACSBl:lKnowledgelApplicati
on
Accessibilityl:lKeyboardlNavigationlBl
oom'sl:lApply
Difficultyl:l2lMediumlGrad
ablel:lautomatic
4) Keurig,lthelcoffeelmachinelmanufacturer,lsellslhigh-
qualitylespressolmachineslatlalveryllowlpricelandlalsolprovidesllow-
costlrefillsloflvarietallcoffeelpodslatlalrelativelylhigherlpricelthanlrivals.lThelactionlstepslthatlKeurig
’slmanagersltakeltoloutperformlthelcompany'slcompetitorslandlachievelsuperiorlprofitabilitylarelkn
ownlaslits
4)l
A) strategy.
B) missionlstatement.
C) strategiclintent.
D) value-cost-pricelframework.
E) marketlvisioninglstatement.
QuestionlDetails
Topicl:lStrategylandlthelStrategiclManagementlProcess
LearninglObjectivel:l01-
01lUnderstandlwhatlislmeantlbylalcompany’slstrategylandlwhylitlneedsltoldiffelBloom'sl:lRemember
AACSBl:lKnowledgelApplicationlAcc
essibilityl:lKeyboardlNavigationlDiffic
ultyl:l2lMedium
Gradablel:lautomatic
5) Strategy,latlitslessence,lislabout
5)l
Versionl1 3
mynursytest.store
