1
RTV 3007 - Chapter 8 Questions with Correct
Answers | Updated (100% Correct Answers)
True Answer: Level of audience activity is more important than
audience size in gauging a successful mobile or social media ad
campaign
False Answer: Cume ratings represent duplicated listeners
True Answer: The first radio ratings system used a telephone recall
system.
False Answer: Psychographics define users based on their use of
and attitudes toward technology
False Answer: Nielsen's market designation scheme is known as
ADI, or area of dominant influence
True Answer: Nielsen uses metering devices in a sample of 20,000
television households
False Answer: In terms of ratings markets, MSAs are larger than
TSAs
False Answer: Diary responses can be inaccurate, but ratings based
on metering devices overcome those problems
© 2025 All rights reserved
, 2
True Answer: Barring an unlikely event, shares are always larger
than ratings
False Answer: AQH and TVQ are measures of qualitative audience
response to actors and programs
True Answer: Cable network audience estimates include viewers
who see the network via cable and viewers who see the network via
satellite
True Answer: Television program testing is used to gauge audience
reactions to plot, characters, and other program elements
False Answer: Ratings explain why viewers and listeners prefer
certain programs over others
False Answer: Out-of-home television use is recorded by Nielsen's
set-top meter
True Answer: When an advertiser specifies what time its
commercials should run, that is known as a fixed buy
radio station listeners in the 1930s Answer: A. C. Nielsen's
audimeter was first used to measure which of the following?
CPM Answer: Cost per impression (CPI) is most closely related to
_____
Designated Market Area. Answer: DMA stands for
© 2025 All rights reserved
RTV 3007 - Chapter 8 Questions with Correct
Answers | Updated (100% Correct Answers)
True Answer: Level of audience activity is more important than
audience size in gauging a successful mobile or social media ad
campaign
False Answer: Cume ratings represent duplicated listeners
True Answer: The first radio ratings system used a telephone recall
system.
False Answer: Psychographics define users based on their use of
and attitudes toward technology
False Answer: Nielsen's market designation scheme is known as
ADI, or area of dominant influence
True Answer: Nielsen uses metering devices in a sample of 20,000
television households
False Answer: In terms of ratings markets, MSAs are larger than
TSAs
False Answer: Diary responses can be inaccurate, but ratings based
on metering devices overcome those problems
© 2025 All rights reserved
, 2
True Answer: Barring an unlikely event, shares are always larger
than ratings
False Answer: AQH and TVQ are measures of qualitative audience
response to actors and programs
True Answer: Cable network audience estimates include viewers
who see the network via cable and viewers who see the network via
satellite
True Answer: Television program testing is used to gauge audience
reactions to plot, characters, and other program elements
False Answer: Ratings explain why viewers and listeners prefer
certain programs over others
False Answer: Out-of-home television use is recorded by Nielsen's
set-top meter
True Answer: When an advertiser specifies what time its
commercials should run, that is known as a fixed buy
radio station listeners in the 1930s Answer: A. C. Nielsen's
audimeter was first used to measure which of the following?
CPM Answer: Cost per impression (CPI) is most closely related to
_____
Designated Market Area. Answer: DMA stands for
© 2025 All rights reserved
