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RTV 3001 Quiz 1 Questions with Correct
Answers | Updated (100% Correct Answers)
What did Johannes Gutenberg invent? What was the significance of
the printing press? Answer: -The Printing Press
-For the first time, one individual with a printing press could reach
many people with print instead of handwritten copies of a book or
manuscript, but more important, the printing press could make
many more copies and did so much more quickly than was possible
for even the most prolific scribe.
What types of communication were the telegraph and telephone
designed to facilitate? How is this different from printing press or
broadcast? Answer: Person-to-person (or one-to-one)
communication over distances.
This is different from the printing press or broadcast because the
printing press and broadcast are consider one-to-many
communication, it sent messages to a mass audience.
What are the five Communication Models represented on pages 4
& 5? Know in general how these are depicted and different from
one another. Answer: 1.) Shannon and Weaver Mathematical Model
(1949):
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,2
- model based on message transmission that
helps explain the process of communicating.
That model, also known as a linear model,
works well to explain telephone
communication. Elements of that model are
the information source (person), the
transmitter (telephone), the
channel (telephone wires), and the
destination (a person).
2.) Schramm-Osgood Communication Model (1954)
- Simplified model to explain communication.
Using only three basic elements—a message,
an encoder, and a decoder—this model
demonstrates the reciprocal nature of
communication between two people or
entities. It shows how communication is a
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,3
two-way process in which the participants act
as both senders and receivers of messages.
3.) Schramm Mass Communication Model (1954)
- one source to represent an organization that
sends out many identical messages to the
audience composed of many individual
receivers, who are connected to groups of
others and pass along information about the
messages from the initial receiver. The dotted
lines in the model represent feedback from
the receivers, which is delayed and not
explicit. The organization must then infer the
meaning of the feedback (such as ratings for a
program) and act accordingly.
4.) Mass Communication Model
- Elite sender, many receivers, little feedback.
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, 4
This model has an elite sender in the middle
that distributes communication to many at
once with little feedback from the audience to
the sender. The model represents
broadcasting or newspapers.
5.) Internet Model
- One or many senders, many receivers, much
feedback in many directions. This model
represents the Internet, it is typical of digital/
Internet communication: there are many
senders, many receivers, and much feedback
Which 20th Century medium enjoyed its place as the only
instantaneous and electronic medium for more than 30 years?
Answer: Radio
Which medium became a powerhouse in the 1950s? Answer:
Television
© 2025 All rights reserved
RTV 3001 Quiz 1 Questions with Correct
Answers | Updated (100% Correct Answers)
What did Johannes Gutenberg invent? What was the significance of
the printing press? Answer: -The Printing Press
-For the first time, one individual with a printing press could reach
many people with print instead of handwritten copies of a book or
manuscript, but more important, the printing press could make
many more copies and did so much more quickly than was possible
for even the most prolific scribe.
What types of communication were the telegraph and telephone
designed to facilitate? How is this different from printing press or
broadcast? Answer: Person-to-person (or one-to-one)
communication over distances.
This is different from the printing press or broadcast because the
printing press and broadcast are consider one-to-many
communication, it sent messages to a mass audience.
What are the five Communication Models represented on pages 4
& 5? Know in general how these are depicted and different from
one another. Answer: 1.) Shannon and Weaver Mathematical Model
(1949):
© 2025 All rights reserved
,2
- model based on message transmission that
helps explain the process of communicating.
That model, also known as a linear model,
works well to explain telephone
communication. Elements of that model are
the information source (person), the
transmitter (telephone), the
channel (telephone wires), and the
destination (a person).
2.) Schramm-Osgood Communication Model (1954)
- Simplified model to explain communication.
Using only three basic elements—a message,
an encoder, and a decoder—this model
demonstrates the reciprocal nature of
communication between two people or
entities. It shows how communication is a
© 2025 All rights reserved
,3
two-way process in which the participants act
as both senders and receivers of messages.
3.) Schramm Mass Communication Model (1954)
- one source to represent an organization that
sends out many identical messages to the
audience composed of many individual
receivers, who are connected to groups of
others and pass along information about the
messages from the initial receiver. The dotted
lines in the model represent feedback from
the receivers, which is delayed and not
explicit. The organization must then infer the
meaning of the feedback (such as ratings for a
program) and act accordingly.
4.) Mass Communication Model
- Elite sender, many receivers, little feedback.
© 2025 All rights reserved
, 4
This model has an elite sender in the middle
that distributes communication to many at
once with little feedback from the audience to
the sender. The model represents
broadcasting or newspapers.
5.) Internet Model
- One or many senders, many receivers, much
feedback in many directions. This model
represents the Internet, it is typical of digital/
Internet communication: there are many
senders, many receivers, and much feedback
Which 20th Century medium enjoyed its place as the only
instantaneous and electronic medium for more than 30 years?
Answer: Radio
Which medium became a powerhouse in the 1950s? Answer:
Television
© 2025 All rights reserved
