Mas 101 exam Questions with Correct Answers 100% Verified| Guaranteed Success
mass media Forms of communication, such as newspapers and radio, that reach millions
of people.
Communication The imparting or exchanging of information or news
Affordances the possibilities for action offered by objects and situations
consensus narratives cultural products that become popular and command wide
attention, providing shared cultural experiences
Origins of term "media another term coined for medium or way to convey a message
across many different platforms
Eras of Media Oral, written, print, electronic, digital
Gesellschaft a type of society that is dominated by impersonal relationships, individual
accomplishments, and self-interest
Gemeinschaft a type of society in which life is intimate; a community in which everyone
knows everyone else and people share a sense of togetherness
Francis Tonnies His distinction between two types of social groups - Gemeinschaft and
Gesellschaft - is what Tönnies is best known for. He was, however, a prolific writer and also co-
founder of the German Society for Sociology.
niche nation a society in which people navigate a more varied and complex media
landscape
, Participatory Culture a culture in which media consumers are able to annotate, comment
on, remix, and otherwise respond to culture.
Media Roles Gatekeeper (Influences what issues get on the political agenda)
Scorekeeper (helps citizens to decide who is winning) Watchdog (brings the misdeeds of
politicians, candidates, parties, and governments to the publics attention.)
symbolic annihilation the systematic underrepresentation of a particular group or groups
and/or media representations that favor stereotypes and omit realistic portrayals
high/low culture - high culture: commonly refers to the set of cultural products in the
arts, held in the highest esteem by a culture - culture of an elite (aristocrats)
- low culture: less-well educated, barbarians, or the masses
Folk v pop culture Folk: traditional, homogeneous society, isolated, resistance to change
(Amish)
Pop: new, heterogeneous societies, trends, connects people by spreading common culture
through globalization/ technology
Media Literacy & Five Steps Description, Analysis, Interpretation, Evaluation, Engagment
Post Modernism genre of art and literature and especially architecture in reaction
against principles and practices of established modernism
convergence A binocular cue for perceiving depth; the extent to which the eyes converge
inward when looking at an object
technological determinism the idea that machines and their development drive
economic and cultural change
mass media Forms of communication, such as newspapers and radio, that reach millions
of people.
Communication The imparting or exchanging of information or news
Affordances the possibilities for action offered by objects and situations
consensus narratives cultural products that become popular and command wide
attention, providing shared cultural experiences
Origins of term "media another term coined for medium or way to convey a message
across many different platforms
Eras of Media Oral, written, print, electronic, digital
Gesellschaft a type of society that is dominated by impersonal relationships, individual
accomplishments, and self-interest
Gemeinschaft a type of society in which life is intimate; a community in which everyone
knows everyone else and people share a sense of togetherness
Francis Tonnies His distinction between two types of social groups - Gemeinschaft and
Gesellschaft - is what Tönnies is best known for. He was, however, a prolific writer and also co-
founder of the German Society for Sociology.
niche nation a society in which people navigate a more varied and complex media
landscape
, Participatory Culture a culture in which media consumers are able to annotate, comment
on, remix, and otherwise respond to culture.
Media Roles Gatekeeper (Influences what issues get on the political agenda)
Scorekeeper (helps citizens to decide who is winning) Watchdog (brings the misdeeds of
politicians, candidates, parties, and governments to the publics attention.)
symbolic annihilation the systematic underrepresentation of a particular group or groups
and/or media representations that favor stereotypes and omit realistic portrayals
high/low culture - high culture: commonly refers to the set of cultural products in the
arts, held in the highest esteem by a culture - culture of an elite (aristocrats)
- low culture: less-well educated, barbarians, or the masses
Folk v pop culture Folk: traditional, homogeneous society, isolated, resistance to change
(Amish)
Pop: new, heterogeneous societies, trends, connects people by spreading common culture
through globalization/ technology
Media Literacy & Five Steps Description, Analysis, Interpretation, Evaluation, Engagment
Post Modernism genre of art and literature and especially architecture in reaction
against principles and practices of established modernism
convergence A binocular cue for perceiving depth; the extent to which the eyes converge
inward when looking at an object
technological determinism the idea that machines and their development drive
economic and cultural change
