BUS 475 EXAM 1 QUESTIONS AND ANSWERS 2025
All Of The Following Are Examples Of A SMART Goal EXCEPT: - (answer)Significantly reduce the amount
of time the team spends on creating content.
Which Of The Following Is NOT A Category You Should Organize Your Content Audit By? -
(answer)Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn
More About Your Buyer Persona. - (answer)True
Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact
With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior. - (answer)Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your
Buyer Personas Continue Educating Themselves Through The Buyer's Journey. - (answer)True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT: -
(answer)A link on every website page even if the content isn't relevant
Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence System That Interprets
People's Searches To Find Pages That Might Not Have The Exact Words They Searched For. -
(answer)RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x Content Pillar Page As A
Packaged Downloadable Resource. - (answer)True
True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links. - (answer)false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. - (answer)true
There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them? -
(answer)Social media helps you send better emails.
, BUS 475 EXAM 1 QUESTIONS AND ANSWERS 2025
True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media
Strategy. - (answer)true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. - (answer)false
Which Network Has The Longest Life For A Piece Of Content? - (answer)Pinterest
On Which Social Network Should You Share Content Most Frequently? - (answer)twitter
What Is Snapchat's Largest Age Demographic? - (answer)12 years to 24 years
What Is Social Listening? - (answer)How you track, analyze, and respond to conversations across the
internet.
What Is Social Monitoring? - (answer)The method of actively looking for mentions and conversations
that pertain to your brand, products, hashtags, and more.
What Is Social Engagement? - (answer)The step you take to have conversations with individuals talking
about your industry, brand, products, and services.
True Or False? Social Listening Can Help You Find Leads. - (answer)true
True Or False? Social Content Is Only Used During The Attract And Delight Stages Of The Inbound
Methodology. - (answer)false
If You Plan To Do Real-Time Marketing, You'll Need To Use What? - (answer)Social listening
Fill In The Blank: Instagram Stories Are A Great Way To _____________. - (answer)drive traffic and
engagement
All Of The Following Are Examples Of A SMART Goal EXCEPT: - (answer)Significantly reduce the amount
of time the team spends on creating content.
Which Of The Following Is NOT A Category You Should Organize Your Content Audit By? -
(answer)Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn
More About Your Buyer Persona. - (answer)True
Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact
With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior. - (answer)Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your
Buyer Personas Continue Educating Themselves Through The Buyer's Journey. - (answer)True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT: -
(answer)A link on every website page even if the content isn't relevant
Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence System That Interprets
People's Searches To Find Pages That Might Not Have The Exact Words They Searched For. -
(answer)RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x Content Pillar Page As A
Packaged Downloadable Resource. - (answer)True
True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links. - (answer)false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. - (answer)true
There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them? -
(answer)Social media helps you send better emails.
, BUS 475 EXAM 1 QUESTIONS AND ANSWERS 2025
True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media
Strategy. - (answer)true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. - (answer)false
Which Network Has The Longest Life For A Piece Of Content? - (answer)Pinterest
On Which Social Network Should You Share Content Most Frequently? - (answer)twitter
What Is Snapchat's Largest Age Demographic? - (answer)12 years to 24 years
What Is Social Listening? - (answer)How you track, analyze, and respond to conversations across the
internet.
What Is Social Monitoring? - (answer)The method of actively looking for mentions and conversations
that pertain to your brand, products, hashtags, and more.
What Is Social Engagement? - (answer)The step you take to have conversations with individuals talking
about your industry, brand, products, and services.
True Or False? Social Listening Can Help You Find Leads. - (answer)true
True Or False? Social Content Is Only Used During The Attract And Delight Stages Of The Inbound
Methodology. - (answer)false
If You Plan To Do Real-Time Marketing, You'll Need To Use What? - (answer)Social listening
Fill In The Blank: Instagram Stories Are A Great Way To _____________. - (answer)drive traffic and
engagement
