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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
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11
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1
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36
Laatst geüpdatet
25-11-2023
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
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11
Samenvatting
Summary (Chpt.17) Digital, Online, Social media, and Mobile Marketing
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3
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.14) Integrated Marketing Communications Strategy
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4
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.12) Marketing Channels
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4
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.10) Pricing: Understanding and Capturing Customer Value
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2
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.9) Developing New Products and Managing The Product Life Cycle
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4
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.8) Products, Services, and Brands
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4
Jun 2023
2022/2023
€3,13
Samenvatting
Summary (Chpt.7) Customer Value-Driven Marketing Strategy
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4
Jun 2023
2022/2023
€3,13
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Principles of Marketing
- mei 2020
- 9781292341132
- 18
€14,04
€31,32
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