Samenvatting Principles of Marketing (3e druk)

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Meest verkochte samenvattingen voor Principles of Marketing

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SummaryMarketing | Radboud University | 2025/26
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juni 2026

2025/2026
Lecture notes from Week 1 of the Marketing course (MAN-BCU2008) at Radboud Universiteit Nijmegen, covering the fundamentals of marketing and the marketing process. Topics include defining marketing, the 5 core marketplace concepts (needs, wants, demands, market offerings, customer value), marketing myopia, exchanges and relationships, and customer value-driven marketing strategy. These notes provide a structured overview of key concepts from the first lectures and are useful for understanding fo...
Populair
julemansvelders
€6,50 Meer Info

Samenvatting

SummaryMarketing | Radboud University | 2025/26
-

-

1

66

juni 2026

2025/2026
Lecture notes from Week 1 of the Marketing course (MAN-BCU2008) at Radboud Universiteit Nijmegen, covering the fundamentals of marketing and the marketing process. Topics include defining marketing, the 5 core marketplace concepts (needs, wants, demands, market offerings, customer value), marketing myopia, exchanges and relationships, and customer value-driven marketing strategy. These notes provide a structured overview of key concepts from the first lectures and are useful for understanding fo...
Nieuw
julemansvelders
€6,50 Meer Info