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Meest verkochte samenvattingen voor Marketing

Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

  • Samenvatting

    Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

  • -
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    -
    5
    februari 2026
    2025/2026
  • This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
  • Populair
    dijckmansnorah
    €5,96 Meer Info
Marketing – Chapter 2: The Marketing Environment (Lecture Summary) Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Samenvatting

    Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

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    8
    november 2025
    2025/2026
  • Dit document bevat een volledige en helder gestructureerde samenvatting van Hoofdstuk 2 over de marketingomgeving. Het behandelt alle invloeden en actoren die het marketingbeleid beïnvloeden, waaronder de interne, prestatie- en externe omgeving. Daarnaast worden de DESTEP-factoren, technologische en ecologische trends, politieke en juridische invloeden, industrieanalyse en concurrentieanalyse uitgebreid toegelicht. Deze samenvatting biedt een compleet overzicht van alle kernconcepten en is ide...
  • Populair
    dijckmansnorah
    €8,76 Meer Info
Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Samenvatting

    Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

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    12
    januari 2026
    2025/2026
  • This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
  • Populair
    dijckmansnorah
    €5,96 Meer Info
Marketing – Chapter 6: Marketing Strategy | Lecture Summary Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Samenvatting

    Marketing – Chapter 6: Marketing Strategy | Lecture Summary

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    10
    januari 2026
    2025/2026
  • This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
  • Populair
    dijckmansnorah
    €5,96 Meer Info
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Samenvatting

    Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

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    9
    januari 2026
    2025/2026
  • This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
  • Populair
    dijckmansnorah
    €5,76 Meer Info
Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • Samenvatting

    Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • -
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    -
    5
    januari 2026
    2025/2026
  • This document contains a detailed worked-out solution of a marketing work session focusing on LEGO as a case study. It covers the proposition acquisition process, value proposition and macro-environment analysis (DESTEP), research methods for new product development, and application of the FCB grid, with clear explanations and practical examples aligned with tutorial questions.
  • Populair
    dijckmansnorah
    €5,96 Meer Info
Chapter 3: Consumer buying behaviour Chapter 3: Consumer buying behaviour

  • Samenvatting

    Chapter 3: Consumer buying behaviour

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    -
    -
    11
    november 2025
    2025/2026
  • Dit document onderzoekt hoe en waarom consumenten aankoopbeslissingen nemen. Het beschrijft de psychologische processen, denkfouten, motivatie en sociale invloeden die koopgedrag bepalen, en legt het aankoopproces uit van behoefte tot loyaliteit. Daarnaast toont het hoe bedrijven deze inzichten gebruiken om effectieve marketing en merkcommunicatie te ontwikkelen.
  • Populair
    dijckmansnorah
    €7,66 Meer Info

Nieuwste samenvattingen van Marketing

Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Samenvatting

    Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • -
    -
    -
    12
    januari 2026
    2025/2026
  • This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
  • Nieuw
    dijckmansnorah
    €5,96 Meer Info
Marketing – Chapter 6: Marketing Strategy | Lecture Summary Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Samenvatting

    Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • -
    -
    -
    10
    januari 2026
    2025/2026
  • This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
  • Nieuw
    dijckmansnorah
    €5,96 Meer Info
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Samenvatting

    Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • -
    -
    -
    9
    januari 2026
    2025/2026
  • This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
  • Nieuw
    dijckmansnorah
    €5,76 Meer Info
Samenvattingen Marketing H1-H7

  • Voordeelbundel

    Samenvattingen Marketing H1-H7

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    7
    januari 2026
  • Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
  • Nieuw
    dijckmansnorah
    €20,76 Meer Info
Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

  • Samenvatting

    Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview

  • -
    -
    -
    5
    februari 2026
    2025/2026
  • This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
  • Nieuw
    dijckmansnorah
    €5,96 Meer Info
Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • Samenvatting

    Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • -
    -
    -
    5
    januari 2026
    2025/2026
  • This document contains a detailed worked-out solution of a marketing work session focusing on LEGO as a case study. It covers the proposition acquisition process, value proposition and macro-environment analysis (DESTEP), research methods for new product development, and application of the FCB grid, with clear explanations and practical examples aligned with tutorial questions.
  • Nieuw
    dijckmansnorah
    €5,96 Meer Info
Chapter 3: Consumer buying behaviour Chapter 3: Consumer buying behaviour

  • Samenvatting

    Chapter 3: Consumer buying behaviour

  • -
    -
    -
    11
    november 2025
    2025/2026
  • Dit document onderzoekt hoe en waarom consumenten aankoopbeslissingen nemen. Het beschrijft de psychologische processen, denkfouten, motivatie en sociale invloeden die koopgedrag bepalen, en legt het aankoopproces uit van behoefte tot loyaliteit. Daarnaast toont het hoe bedrijven deze inzichten gebruiken om effectieve marketing en merkcommunicatie te ontwikkelen.
  • Nieuw
    dijckmansnorah
    €7,66 Meer Info
Marketing – Chapter 2: The Marketing Environment (Lecture Summary) Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Samenvatting

    Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • -
    -
    -
    8
    november 2025
    2025/2026
  • Dit document bevat een volledige en helder gestructureerde samenvatting van Hoofdstuk 2 over de marketingomgeving. Het behandelt alle invloeden en actoren die het marketingbeleid beïnvloeden, waaronder de interne, prestatie- en externe omgeving. Daarnaast worden de DESTEP-factoren, technologische en ecologische trends, politieke en juridische invloeden, industrieanalyse en concurrentieanalyse uitgebreid toegelicht. Deze samenvatting biedt een compleet overzicht van alle kernconcepten en is ide...
  • Nieuw
    dijckmansnorah
    €8,76 Meer Info