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Begrippenlijst Part B Marketing Communication
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--12oktober 20242024/2025Beschikbaar in een bundel
- Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. 
Valdez, A.D.F., Valdez Cer...
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Populair
€7,66 Meer Info
romeevanwalsem
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Samenvatting
PART B - ALLE ARTIKELEN UITGEBREID Mark Comm
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--75oktober 20242024/2025Beschikbaar in een bundel
- Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). ...
-
Populair
€9,96 Meer Info
romeevanwalsem
Nieuwste samenvattingen van Advertising and Promotion
-
Samenvatting
PART B - ALLE ARTIKELEN UITGEBREID Mark Comm
-
--75oktober 20242024/2025Beschikbaar in een bundel
- Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). ...
-
Nieuw
€9,96 Meer Info
romeevanwalsem
-
Samenvatting
Begrippenlijst Part B Marketing Communication
-
--12oktober 20242024/2025Beschikbaar in een bundel
- Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. 
Valdez, A.D.F., Valdez Cer...
-
Nieuw
€7,66 Meer Info
romeevanwalsem