Consumer behaviour - Samenvattingen en Aantekeningen
Op zoek naar een samenvatting over Consumer behaviour? Op deze pagina vind je 377 samenvattingen over Consumer behaviour.
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Samenvatting
Complete summary consumer behaviour (final grade 8,5)
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---29januari 20262025/2026
- This comprehensive summary turns all of the material into a clear, exam-ready format that helped me achieve an 8.5 grade 
 
It consists of the content from lectures and all of the papers we had to read to prepare for the exam. The parts that were mentioned as important by the course teacher or have a high probability to be part of the exam are marked in yellow.
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€8,49 Meer Info
juliazijlstra
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Samenvatting
Alle artikelen current theories
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--435oktober 20252025/2026
- samenvatting van alle artikelen current theories: 
Samenvatting: Knowles, E. S., & Linn, J. A. (2004). The importance of resistance to persuasion (pp. 3–9)	1 
Samenvatting Nelson & Ham (2012) – The Reflexive Game	2 
Samenvatting van de eerste vier pagina’s van Reynolds-Tylus (2019), Psychological Reactance and Persuasive Health Communication:	4 
Samenvatting: Strategies and Motives for Resistance to Persuasion (Fransen, Smit & Verlegh, 2015)	6 
Samenvatting: Defensive Reactions to Threate...
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€7,98 Meer Info
sssj1411
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Voordeelbundel
Knowledge clips & article summary bundle - Consumer Behaviour (All you need for the exam)
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--22augustus 2024
- In this summary bundle, you will find the knowledge clips and the articles summarised of Consumer Behaviour - Master Business Administration UvA. (My grade for this course 8.5/10).
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€9,98 Meer Info
julliettemetz
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Samenvatting
Consumer Behavior Summary - Grade 8.8 (UvA BA Master)
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2.0(1)2.0574oktober 20242024/2025
- I completed the course successfully in the second semester of the academic year (i.e., spring 2024). It includes very detailed notes of all lectures and articles for the exam. Studying this summary got me an 8.8 for the exam, meaning the summary is very extensive and elaborately explains all the exam material. Good luck studying! :)
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€11,98 Meer Info
jpdoornebos
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Samenvatting
Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: buying, having and being (Fourteenth edition Global edition). Pearson.
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--3114januari 20252024/2025
- Comprehensive Consumer Behaviour Notes 
Based on Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior: Buying, Having, and Being (14th Global Edition) 
 
Chapters Covered: 
Chapter 1: Introduction to Consumer Behaviour 
Chapter 3: Perceiving and Making Meaning 
Chapter 4: Learning, Remembering, and Knowing 
Chapter 6: Attitudes and How to Change Them 
Chapter 7: Deciding 
Chapter 8: Buying, Using, and Disposing 
Chapter 12: How Groups Define Us 
Chapter 14: Culture 
These notes provide a c...
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€8,56 Meer Info
tuulskaya
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Samenvatting
Consumer Behavior - Summery of Lectures + Literature
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4.0(3)4.04159mei 20242023/2024
- Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. 
 
Note that I haven't paid much attention to the literature.
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€7,59 Meer Info
FrederiekeH
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Samenvatting
Extremely short & Complete Summary for Consumer Behavior - Scored a 10!
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4.7(3)4.7216januari 20252023/2024
- This extremely short summary is a bullet point summary that states all the need-to-know information of the course Consumer Behavior by Margarita Leib & Dianna Amasino, in one page per lecture. This summary is perfect for a repetition session in between studying or a last-minute quick but complete study session. It contains all needed theory as explained during the lectures, only examples or unnecessary repititions are removed to make it as short as possible. Together with the full lecture notes...
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€3,99 Meer Info
evaadriaanse
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Samenvatting
Full Summary of all the articles of Theories of marketing
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--246oktober 20252025/2026
- This summary for Theories of Marketing condenses the key marketing theories, frameworks, and research from multiple complex academic articles into one clear, organized document. Ideal for the Master Business administration, because it highlights essential concepts, practical examples, and exam-relevant insights, helping to quickly understand and revise the marketing ideas without reading the full articles.
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€7,99 Meer Info
juliazijlstra
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Samenvatting
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
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--824oktober 20232023/2024
- This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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€3,98 Meer Info
britjes