Marketing strategy (Y00954)

Katholieke Universiteit Leuven (KU Leuven)

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Summary Marketing Strategy | KU Leuven | 2025/26

Samenvatting

Summary Marketing Strategy | KU Leuven | 2025/26
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88

juni 2026

2025/2026
This summary covers the Marketing Strategy course at KU Leuven for 2025/2026, structured around key learning frameworks. Topics include the MarkStrat simulation with market segmentation (Sonites and Vodites), strategic decision-making on pricing and distribution, market research, and the AND1 basketball shoe brand case study covering its rise and fall. The document breaks down complex marketing concepts with practical examples and is ideal for exam preparation and understanding how to apply firs...
corneliapeperstraete
€8,66 Meer Info

Samenvatting

Samenvatting - marketing strategy
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1

73

mei 2025

2024/2025
Notes of all the lectures + online asynchronous lectures + powerpoints.
SammyCools
€25,59 Meer Info

Marketing strategy (Y00954)

Katholieke Universiteit Leuven (KU Leuven)

Summary Marketing Strategy | KU Leuven | 2025/26

Samenvatting - marketing strategy