Marketing Communication Strategy

Katholieke Hogeschool Leuven (UCLL)

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Study Notes Marketing Communication Strategy | IMC | UC Leuven-Limburg | 2025/26

Samenvatting

Study Notes Marketing Communication Strategy | IMC | UC Leuven-Limburg | 2025/26
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juni 2026

2025/2026
Study notes for the Marketing Communication Strategy course at UC Leuven-Limburg covering : - Integrated Marketing Communications (IMC) - STP (segmentation, targeting, positioning), - Objectives (DAGMAR) - Creative process - Marketing Communication Tools - Media Planning - Advertising Research
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Marketing Communication Strategy

Katholieke Hogeschool Leuven (UCLL)

Study Notes Marketing Communication Strategy | IMC | UC Leuven-Limburg | 2025/26