AACSB Exam questions well
answered (2025/2026)
Target is offering a sale on mini-fridges. The store is actually expecting to break-even for each
unit sold, but is attempting to lure people into the store because they know that once in the
store, shoppers will buy more products. This strategy is referred to as_____________________.
- correct answer ✔✔Loss-leader pricing
Suppose you are the owner of a picture frame store and your current fixed costs total
$50,000(real estate taxes, interest on a bank loan, etc.). In addition, your current unit variable
cost to frame a picture is $50 (which includes labor, glass, frame and matting). Calculate the
price necessary to break-even by selling a quantity of 1,000 frames. - correct answer ✔✔$100
It costs Rockport Shrimp Fisheries, Inc. $30 to catch, process, freeze, package and ship each 5-
pound package of gulf shrimp. Assume that the company applies a 60 percent markup on its
cost of shrimp products. This means that the company will charge customers ________ for each
5-pound package of gulf shrimp. - correct answer ✔✔$48
Remini Parfum is a new premium, exotic women's fragrance. The manufacturers of Remini
Parfum want to establish their products as specialty products. In this case, which of the
following will most likely be an objective of the manufacturers of Remini Parfum? - correct
answer ✔✔To establish a brand name and brand image
Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when
small breweries dotted the nation. For many years, the brewery only sold in a ten-state area on
the Eastern Seaboard to high-end restaurants. During those years, this company used a
_____________ strategy. - correct answer ✔✔Niche targeting
Harland & Wolff in Belfast, Northern Ireland makes oceangoing vessels. Last year its primary
customer was the U.S. government. You would expect Harland & Wolff to rely most on
answered (2025/2026)
Target is offering a sale on mini-fridges. The store is actually expecting to break-even for each
unit sold, but is attempting to lure people into the store because they know that once in the
store, shoppers will buy more products. This strategy is referred to as_____________________.
- correct answer ✔✔Loss-leader pricing
Suppose you are the owner of a picture frame store and your current fixed costs total
$50,000(real estate taxes, interest on a bank loan, etc.). In addition, your current unit variable
cost to frame a picture is $50 (which includes labor, glass, frame and matting). Calculate the
price necessary to break-even by selling a quantity of 1,000 frames. - correct answer ✔✔$100
It costs Rockport Shrimp Fisheries, Inc. $30 to catch, process, freeze, package and ship each 5-
pound package of gulf shrimp. Assume that the company applies a 60 percent markup on its
cost of shrimp products. This means that the company will charge customers ________ for each
5-pound package of gulf shrimp. - correct answer ✔✔$48
Remini Parfum is a new premium, exotic women's fragrance. The manufacturers of Remini
Parfum want to establish their products as specialty products. In this case, which of the
following will most likely be an objective of the manufacturers of Remini Parfum? - correct
answer ✔✔To establish a brand name and brand image
Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when
small breweries dotted the nation. For many years, the brewery only sold in a ten-state area on
the Eastern Seaboard to high-end restaurants. During those years, this company used a
_____________ strategy. - correct answer ✔✔Niche targeting
Harland & Wolff in Belfast, Northern Ireland makes oceangoing vessels. Last year its primary
customer was the U.S. government. You would expect Harland & Wolff to rely most on
