SCOM 362 Midterm Dr. Kristiansen JMU Questions With
Complete Solutions
(How/why might PR practitioners be considered the)
"conscience of the organization" Correct Answers PR pros are
required to consider ethics, stakeholders and careful wording
strategic management. This can be hard when the organization is
the employer. They want to appeal to both the employer and the
publics
4 Correct Answers How many categories of NFO are assumed
to exist?
activists Correct Answers helped create "need" for public
relations
Advocacy Correct Answers Serve public interest by acting as
responsible advocates
provide voice in marketplace of ideas, face and viewpoints for
informed debate
agenda building Correct Answers "The process by which news
organizations and journalists feature, emphasize, and/or select
certain events, issues, or sources to cover over others" is also
known as
Agenda Setting Correct Answers influencing what other people
think about
,Analysis Correct Answers Weighing of competing values and
principles, consideration of external factors, examination of
duties to various parties, discussion of applicable ethical theories
beneficial for everyone Correct Answers Is public relations only
useful for profit seeking organizations or is it also beneficial for
individuals, groups, nonprofits, activists, or even nation states?
Best practices in PR? (What characterizes organizations
considered "excellent?") Correct Answers 1. Involvement in
strategic management; Empowered to be heard
2. Sulimation to another management function (ex: marketing)
restricts attention to stakeholders
vertical: PR programs for different stakeholders gathered into
one department/ senior VP
horizontal: PR function works with other management to help
them build relationships with stakeholders which they interact
with
3. employee communication and satisfaction in job and
organization
4. Organizations with excellent PR values women as much as
men for strategic role
Boundary spanning role Correct Answers PR are members of
their organizations, they also have frequent and close contact
with the public, which is composed of multiple stakeholder
groups
, Catalytic Model Correct Answers seeks to increase the number
of people who are aware of the issue accept the issue as a valid
public concern and support the preferred policy option for
resolving the issue
1. potential (stakeholders show interest, define issue)
2. Imminent (additional stakeholders accept issue)
3. Current (issue circulated to a wide array of stakeholders)
4. Critical (pressure for a decision to be made)
5. Dormant (issue is resolved)
Chase-Jones model (steps) Correct Answers Issue Analysis
Evaluation
Issue Action Program
Issue Identification
Chase-Jones Model Correct Answers 1. issue identification
2. issue analysis
3. issue change strategy option
4. issue action program
5. evaluation
Civility Correct Answers Manners matter. This encompasses an
attitude of self sacrifice and respect for others. This what
enables us to live together as a society
Common criterion for theory construction/evaluation Correct
Answers -good theories are parsimonious
-are internally consistent
-must explain some observable phenomenon
-predict sequences of actions, events, and outcomes
Complete Solutions
(How/why might PR practitioners be considered the)
"conscience of the organization" Correct Answers PR pros are
required to consider ethics, stakeholders and careful wording
strategic management. This can be hard when the organization is
the employer. They want to appeal to both the employer and the
publics
4 Correct Answers How many categories of NFO are assumed
to exist?
activists Correct Answers helped create "need" for public
relations
Advocacy Correct Answers Serve public interest by acting as
responsible advocates
provide voice in marketplace of ideas, face and viewpoints for
informed debate
agenda building Correct Answers "The process by which news
organizations and journalists feature, emphasize, and/or select
certain events, issues, or sources to cover over others" is also
known as
Agenda Setting Correct Answers influencing what other people
think about
,Analysis Correct Answers Weighing of competing values and
principles, consideration of external factors, examination of
duties to various parties, discussion of applicable ethical theories
beneficial for everyone Correct Answers Is public relations only
useful for profit seeking organizations or is it also beneficial for
individuals, groups, nonprofits, activists, or even nation states?
Best practices in PR? (What characterizes organizations
considered "excellent?") Correct Answers 1. Involvement in
strategic management; Empowered to be heard
2. Sulimation to another management function (ex: marketing)
restricts attention to stakeholders
vertical: PR programs for different stakeholders gathered into
one department/ senior VP
horizontal: PR function works with other management to help
them build relationships with stakeholders which they interact
with
3. employee communication and satisfaction in job and
organization
4. Organizations with excellent PR values women as much as
men for strategic role
Boundary spanning role Correct Answers PR are members of
their organizations, they also have frequent and close contact
with the public, which is composed of multiple stakeholder
groups
, Catalytic Model Correct Answers seeks to increase the number
of people who are aware of the issue accept the issue as a valid
public concern and support the preferred policy option for
resolving the issue
1. potential (stakeholders show interest, define issue)
2. Imminent (additional stakeholders accept issue)
3. Current (issue circulated to a wide array of stakeholders)
4. Critical (pressure for a decision to be made)
5. Dormant (issue is resolved)
Chase-Jones model (steps) Correct Answers Issue Analysis
Evaluation
Issue Action Program
Issue Identification
Chase-Jones Model Correct Answers 1. issue identification
2. issue analysis
3. issue change strategy option
4. issue action program
5. evaluation
Civility Correct Answers Manners matter. This encompasses an
attitude of self sacrifice and respect for others. This what
enables us to live together as a society
Common criterion for theory construction/evaluation Correct
Answers -good theories are parsimonious
-are internally consistent
-must explain some observable phenomenon
-predict sequences of actions, events, and outcomes
