age 1 of 53
MAR 3023 FSU BRADY EXAM 2 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
Standardization ......ANSWER........-efforts to make marketing
program elements uniform to target all regions
-opposite of adaption:cheaper, but not advisable
Pursued when: the market has unique characteristics based on
language, culture, regulations, income level, economic conditions,
infrastructure
Advantages: meet customer needs precisely, differentiate
products, and comply with government regulations
,age 2 of 53
Global Market Entry ......ANSWER........importing and exporting,
trading companies, licensing and franchising, contract
manufacturing, joint ventures/strategic alliances, direct
ownership/foreign direct investment
Marketing Research ......ANSWER........process of designing,
gathering, analyzing, and reporting information that may be
used to solve a marketing problem
Cluster analysis ......ANSWER........identifies customer segments
EX-fauxumerism(enjoying to pretend to buy things:pinterest/etc)
Why is Cluster analysis important ......ANSWER........Firms can plot
segments against their core competencies (what sets them apart)
to target groups with the highest probability of purchasing their
products. This creates less wasted marketing.
,age 3 of 53
Example: Ford competes mostly with Chevy or Toyota, not
Mercedes
TQM Movement ......ANSWER........1980's movement that
researched customer orientation This includes customer reaction
to product, comparison to competitors and researching problems
with product
Applied research ......ANSWER........designed to solve a specific
problem, usually a specific company as well
EX:ALS ice bucket challenge, what happened this year and the
money raised, compared to last year?
Basic research ......ANSWER........designed to extend knowledge
of a specific marketing phenomenon (EXAMPLE: Recent paper
looked at the play between a firms outward affiliation with a
, age 4 of 53
religious group and the customers' reaction to a service failure -
Chick Fil A vs In N Out)
exploratory research ......ANSWER........qualitative research
less structured data collection methods/secondary info
EX-focus groups(flexible group discussion of a
product),observation, sec. source
Marketing research process ......ANSWER........1. Problem
Defintion
2. Research Design
3. Sampling
4. Data Gathering
5. Data Analysis
MAR 3023 FSU BRADY EXAM 2 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
Standardization ......ANSWER........-efforts to make marketing
program elements uniform to target all regions
-opposite of adaption:cheaper, but not advisable
Pursued when: the market has unique characteristics based on
language, culture, regulations, income level, economic conditions,
infrastructure
Advantages: meet customer needs precisely, differentiate
products, and comply with government regulations
,age 2 of 53
Global Market Entry ......ANSWER........importing and exporting,
trading companies, licensing and franchising, contract
manufacturing, joint ventures/strategic alliances, direct
ownership/foreign direct investment
Marketing Research ......ANSWER........process of designing,
gathering, analyzing, and reporting information that may be
used to solve a marketing problem
Cluster analysis ......ANSWER........identifies customer segments
EX-fauxumerism(enjoying to pretend to buy things:pinterest/etc)
Why is Cluster analysis important ......ANSWER........Firms can plot
segments against their core competencies (what sets them apart)
to target groups with the highest probability of purchasing their
products. This creates less wasted marketing.
,age 3 of 53
Example: Ford competes mostly with Chevy or Toyota, not
Mercedes
TQM Movement ......ANSWER........1980's movement that
researched customer orientation This includes customer reaction
to product, comparison to competitors and researching problems
with product
Applied research ......ANSWER........designed to solve a specific
problem, usually a specific company as well
EX:ALS ice bucket challenge, what happened this year and the
money raised, compared to last year?
Basic research ......ANSWER........designed to extend knowledge
of a specific marketing phenomenon (EXAMPLE: Recent paper
looked at the play between a firms outward affiliation with a
, age 4 of 53
religious group and the customers' reaction to a service failure -
Chick Fil A vs In N Out)
exploratory research ......ANSWER........qualitative research
less structured data collection methods/secondary info
EX-focus groups(flexible group discussion of a
product),observation, sec. source
Marketing research process ......ANSWER........1. Problem
Defintion
2. Research Design
3. Sampling
4. Data Gathering
5. Data Analysis
