Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Business Technology Innovation
Lecture 1; Introduction
Course focuses on interplay
- Innovation
- Technology
- Organizations
Innovation often spurred (aangespoord) by technology
Innovation and technology affect organizations
Organizations affect efficient and effective use of technology
Organizations affect innovation
Dynamic customization -> dopper
Order can only be processed when the financial part sends the confirmation.
How to organize:
Defining innovation
Invention: The creating of a ‘thing’ or ‘ability’ for the first time
Innovation = using that thing/ability to create impact
1. = Invention + market entry via user diffusion/ adoption
- Using an invention to create value through economic/ societal impact by changing
behaviors, interactions, processes
2. = iterative in nature
Invention creates something new. Innovation creates something that sells.
1
,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Lecture 2- Innovation Typologies, Innovation Management, & Open Innovation
Invention : The creation of a ‘thing’ or ‘ability’ fort he first time
Innovation = using that thing/ ability to create impact
- Market entry: diffusion process
- Value creation by changing behaviors, interactions, processes
- Iterative in nature
Invention creates something new,
innovation creates something that sells.
Glasses are invention or innovation
- Innovation: Zo was die uitgebracht.
- Invention: in de consumentenmarkt
bleek het meer dit.
Apple are working on integrating.
Innovating but not innovental.
Defening innovation
- The implemention of a new or
significantly improved product (good
or service), or process, new marketing method, or a new organization method in
business practices, workplace organization or external relations.
- Innovation is the process of applying or implementing something new and useful.
Innovation proces. Zie afbeelding. Innovation considers different stages.
1. Exploration: Innovation process in organization. We want to do something new.
Working on prototypes. Working out problems. Sollutions on issues, working on
prototypes.
2. Exploitation: How can we bring it in the market. How can we make money of it. How
can we make people use it. (thinkg about the; Business model plan)
3. Diffusion: innovation spread through out the market, your market, not everyone in
the society.
2
,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Innovation process: Exploration
Trigger Events Idea triggers
Idea generation/ creativity Lone ranger
Scientific discovery; een verandering R&D
ergens ander forceert je bedrijf om te
veranderen
Tech breakthough (philips)(music industry) Open innovation
Market/ competitors they come up with
something new because peoples needs
change.
Society; climate change; reduce energy
Innovation as an organizational process
- We often associate innovation with creative individuals (prototypical genius invention
something in his garage)
- And we consider creativity tob e an amalgamation of intellectual abilities, knowledge,
personality, etc.
- This is not often the case: Innovation is more often a group process
Within departments (R&D), across departments, or even outside the organization.
Innovation is a combination of organizational affordances: Human capital, knowledge
management, strategy, culture, structure
- An organization’s characteristics affect innovation capabilities.
Innovation: Ideas, objects, practices
Process of innovation in the organization. Idea => Object (physical) => Practice
Innovation funnel: The process from ideation to practice is called the innovation funnel
• From (many) ideas to ultimately few innovation in practice (De pijl naar onder is
innovation)
3
, Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Innovation types
Innovation extend, how you can innovate in an organization.
Types of innovation
- Product/ service innovation
- Process innovation = Changing process of something like airbnb.
- Business model innovation (= position) Different ways to make money. You change the
whole valid proposition of an industry. The way of booking hotels is complet y different.
- Paradigm innovation (strategy) As an organisation redue your organisation strategy.
We are going to focus on something different.
Overlap
- Service process innovation = netflix
- Service/ process/ busniess model example; itunes apple, apple can make music by
selling the music in stead of only providing the hardware that plays the music
- Service/ process/ business model / paradigm example = taxi uber, because of uber
other taxi companies had to change their strategy, business model because they are a
platform other people are driving for them.
Service innovation example
Supermarket delivery
- How different from store; warehouses, drivers, suppliers
- Innovative
Involves
- New concept
- New technology/ customer interface
- New delivery system
Incremental vs. Disruptive innovation
Dichotomous typologies
- Disruptive or radical innovation
Disruptive: start of new product/ process/ idea lifecycle. Try to convince people to have
a new need for example; facebook (not completely new but it builts up on those needs,
makes it more important) or a car, picnic (iphone)
Radical: At early stage of diffusion and adaption
4
Business Technology Innovation
Lecture 1; Introduction
Course focuses on interplay
- Innovation
- Technology
- Organizations
Innovation often spurred (aangespoord) by technology
Innovation and technology affect organizations
Organizations affect efficient and effective use of technology
Organizations affect innovation
Dynamic customization -> dopper
Order can only be processed when the financial part sends the confirmation.
How to organize:
Defining innovation
Invention: The creating of a ‘thing’ or ‘ability’ for the first time
Innovation = using that thing/ability to create impact
1. = Invention + market entry via user diffusion/ adoption
- Using an invention to create value through economic/ societal impact by changing
behaviors, interactions, processes
2. = iterative in nature
Invention creates something new. Innovation creates something that sells.
1
,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Lecture 2- Innovation Typologies, Innovation Management, & Open Innovation
Invention : The creation of a ‘thing’ or ‘ability’ fort he first time
Innovation = using that thing/ ability to create impact
- Market entry: diffusion process
- Value creation by changing behaviors, interactions, processes
- Iterative in nature
Invention creates something new,
innovation creates something that sells.
Glasses are invention or innovation
- Innovation: Zo was die uitgebracht.
- Invention: in de consumentenmarkt
bleek het meer dit.
Apple are working on integrating.
Innovating but not innovental.
Defening innovation
- The implemention of a new or
significantly improved product (good
or service), or process, new marketing method, or a new organization method in
business practices, workplace organization or external relations.
- Innovation is the process of applying or implementing something new and useful.
Innovation proces. Zie afbeelding. Innovation considers different stages.
1. Exploration: Innovation process in organization. We want to do something new.
Working on prototypes. Working out problems. Sollutions on issues, working on
prototypes.
2. Exploitation: How can we bring it in the market. How can we make money of it. How
can we make people use it. (thinkg about the; Business model plan)
3. Diffusion: innovation spread through out the market, your market, not everyone in
the society.
2
,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Innovation process: Exploration
Trigger Events Idea triggers
Idea generation/ creativity Lone ranger
Scientific discovery; een verandering R&D
ergens ander forceert je bedrijf om te
veranderen
Tech breakthough (philips)(music industry) Open innovation
Market/ competitors they come up with
something new because peoples needs
change.
Society; climate change; reduce energy
Innovation as an organizational process
- We often associate innovation with creative individuals (prototypical genius invention
something in his garage)
- And we consider creativity tob e an amalgamation of intellectual abilities, knowledge,
personality, etc.
- This is not often the case: Innovation is more often a group process
Within departments (R&D), across departments, or even outside the organization.
Innovation is a combination of organizational affordances: Human capital, knowledge
management, strategy, culture, structure
- An organization’s characteristics affect innovation capabilities.
Innovation: Ideas, objects, practices
Process of innovation in the organization. Idea => Object (physical) => Practice
Innovation funnel: The process from ideation to practice is called the innovation funnel
• From (many) ideas to ultimately few innovation in practice (De pijl naar onder is
innovation)
3
, Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.
Innovation types
Innovation extend, how you can innovate in an organization.
Types of innovation
- Product/ service innovation
- Process innovation = Changing process of something like airbnb.
- Business model innovation (= position) Different ways to make money. You change the
whole valid proposition of an industry. The way of booking hotels is complet y different.
- Paradigm innovation (strategy) As an organisation redue your organisation strategy.
We are going to focus on something different.
Overlap
- Service process innovation = netflix
- Service/ process/ busniess model example; itunes apple, apple can make music by
selling the music in stead of only providing the hardware that plays the music
- Service/ process/ business model / paradigm example = taxi uber, because of uber
other taxi companies had to change their strategy, business model because they are a
platform other people are driving for them.
Service innovation example
Supermarket delivery
- How different from store; warehouses, drivers, suppliers
- Innovative
Involves
- New concept
- New technology/ customer interface
- New delivery system
Incremental vs. Disruptive innovation
Dichotomous typologies
- Disruptive or radical innovation
Disruptive: start of new product/ process/ idea lifecycle. Try to convince people to have
a new need for example; facebook (not completely new but it builts up on those needs,
makes it more important) or a car, picnic (iphone)
Radical: At early stage of diffusion and adaption
4
