ENT 312 Exam 1 Chapter 1, 3, 4, 6
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Left Brain - CORRECT ANSWER-deals with language, logic, and symbols
Narrowly focused and systematic
Guided by linear, vertical thought processes
Right Brain - CORRECT ANSWER-Deals with emotions, intuition, and spatial
functions
Lateral thinking
Considering a problem from all sides; jumping into it at different points
Entrepreneurs: Left or Right Brain? - CORRECT ANSWER-They need both
List the order of the Creative Process - CORRECT ANSWER-Preparation
Investigation
Transformation
Incubation
Illumination
Verification
Implementation
Patent - CORRECT ANSWER-A grant from the Patent and Trademark Office to the
inventor of product, giving the exclusive right to make, use, or sell the invention
for 20 years from the date of filing the patent application.
Trademark - CORRECT ANSWER-any distinctive word, symbol, design, name,
logo, slogan, or trade dress a company uses to identify the origin of a product or
to distinguish it from other goods on the market.
Service mark - CORRECT ANSWER-the same as a trademark except that it
identifies the source of a service rather than a product.
Creativity - CORRECT ANSWER-Thinking new things
Innovation - CORRECT ANSWER-Doing new things
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