GEB 1101 Exam 3 questions with
complete solutions
Segmentation - correct answer ✔✔ division into separate parts or sections.
forms of segmentation - correct answer ✔✔ Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavior segmentation
Segment attractiveness
marketing - correct answer ✔✔ the action or business of promoting and selling products or
services, including market research and advertising.
4Ps - correct answer ✔✔ set of marketing tools that the firm uses to pursue its marketing
objectives in the target
Place
Product
Price
Promotion
market mix - correct answer ✔✔ the set of actions, or tactics, that a company uses to promote
its brand or product in the market (closely related to 4Ps)
4Cs - correct answer ✔✔ Another version of 4Ps
, Consumer Needs and wants
Cost to the consumer
Convience
Communication
market environment - correct answer ✔✔ factors and forces that affect a firm's ability to build
and maintain successful customer relationships.
Customer
Supplier
Competitor
Marketing intermediaries
Public
Customer
etc.
target market - correct answer ✔✔ a particular group of consumers at which a product or
service is aimed.
break even point - correct answer ✔✔ the sales amount—in either unit (quantity) or revenue
(sales) terms—that is required to cover total costs, consisting of both fixed and variable costs to
the company.
fixed and variable costs - correct answer ✔✔ often include rent, buildings, machinery, etc. vary
with output.
complete solutions
Segmentation - correct answer ✔✔ division into separate parts or sections.
forms of segmentation - correct answer ✔✔ Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavior segmentation
Segment attractiveness
marketing - correct answer ✔✔ the action or business of promoting and selling products or
services, including market research and advertising.
4Ps - correct answer ✔✔ set of marketing tools that the firm uses to pursue its marketing
objectives in the target
Place
Product
Price
Promotion
market mix - correct answer ✔✔ the set of actions, or tactics, that a company uses to promote
its brand or product in the market (closely related to 4Ps)
4Cs - correct answer ✔✔ Another version of 4Ps
, Consumer Needs and wants
Cost to the consumer
Convience
Communication
market environment - correct answer ✔✔ factors and forces that affect a firm's ability to build
and maintain successful customer relationships.
Customer
Supplier
Competitor
Marketing intermediaries
Public
Customer
etc.
target market - correct answer ✔✔ a particular group of consumers at which a product or
service is aimed.
break even point - correct answer ✔✔ the sales amount—in either unit (quantity) or revenue
(sales) terms—that is required to cover total costs, consisting of both fixed and variable costs to
the company.
fixed and variable costs - correct answer ✔✔ often include rent, buildings, machinery, etc. vary
with output.
