Lensonline
STAKEHOLDERS
50% external private equity (easier to manage)
50% owned by two management people (CEO and co-CEO): Each 25%
Main stakeholders = clients
Most difficult stakeholders to manage = suppliers (they have a lot of power)
BUSINESS PURPOSE
Lenses:
- 90% water
- 10% plastic
A lot of people throw their lenses away in the toilet and they end up in the sea. Fishes eat them and we eat
fishes. The part of plastic is very minimal, but it is still plastic.
Lensonline is now trying to develop special boxes for used lenses that you can bring back to the opticians to
recycle. Also, they are looking for something similar for the online business. At the moment they depend on the
physical shops (bricks).
KPMG INNOVATION LAB METHODOLOGY
Political and regulatory Social and people Economic and markets Technology
For entering a certain Children are looking More stores are finding In the future we can put
country, you have to more to their phones the clicks instead of the vaccines on the lenses
follow the rules of this causing bad eyesight bricks
country
BUSINESS CYCLES: CAPABILITY MATURITY MODEL
à They use robots for the logistics
- They have about 18.000 boxes of different sizes in stock
- On average they can manage 2.000 boxes per hour with the robots
- There are technically, they can double every 6 months their business
BUSINESS CYCLES
Lenses are in the mature stage
= It is in a stable market
CORE COMPETENCES (HAMEL-PRAHALAD)
???
PORTER’S GENERIC STATEGIES
Lensonline is not the cheapest. The service they offer with the opticians makes the difference.
They are not a cost leader and neither a differentiator.
à They offer a top service at a fair price
STAKEHOLDERS
50% external private equity (easier to manage)
50% owned by two management people (CEO and co-CEO): Each 25%
Main stakeholders = clients
Most difficult stakeholders to manage = suppliers (they have a lot of power)
BUSINESS PURPOSE
Lenses:
- 90% water
- 10% plastic
A lot of people throw their lenses away in the toilet and they end up in the sea. Fishes eat them and we eat
fishes. The part of plastic is very minimal, but it is still plastic.
Lensonline is now trying to develop special boxes for used lenses that you can bring back to the opticians to
recycle. Also, they are looking for something similar for the online business. At the moment they depend on the
physical shops (bricks).
KPMG INNOVATION LAB METHODOLOGY
Political and regulatory Social and people Economic and markets Technology
For entering a certain Children are looking More stores are finding In the future we can put
country, you have to more to their phones the clicks instead of the vaccines on the lenses
follow the rules of this causing bad eyesight bricks
country
BUSINESS CYCLES: CAPABILITY MATURITY MODEL
à They use robots for the logistics
- They have about 18.000 boxes of different sizes in stock
- On average they can manage 2.000 boxes per hour with the robots
- There are technically, they can double every 6 months their business
BUSINESS CYCLES
Lenses are in the mature stage
= It is in a stable market
CORE COMPETENCES (HAMEL-PRAHALAD)
???
PORTER’S GENERIC STATEGIES
Lensonline is not the cheapest. The service they offer with the opticians makes the difference.
They are not a cost leader and neither a differentiator.
à They offer a top service at a fair price
